A1 - General EconomicsNávrat zpět

Much has been recently written about "Generation Y". Banking institution, employers, as well as sellers of various kinds of products and services devoted to this social cohort. This kind of generational phenomenon has revolutionized interpersonal relations in all areas. However, the last studies show that the revolution is not as significant as it was expected. Meanwhile "Generation Z" grown up and became adulthood. These are young people born between the years 1995-2020, wherein the various studies work relatively freely with this range. And again there are different scenarios, how this cohort will affect the events in the society. One of the primary areas that will be undoubtedly influenced is the buying preferences. The research, which is the subject of the presented article, was focused on finding, what are the buying habits of consumers of selected group and what is their opinion about the quality of Czech products. At the same time was discovered their interest in the economic situation in the Czech Republic and in the world, and finally what is their opinion on protectionism and to this related preferences of purchase of Czech products before foreign ones. All of this was performed in comparison with the previous generation, the "Generation Y". For confirmation or rejection of the proposed hypotheses was used Chi-square test of independence in the pivot table.

Training online can improve attainment and a deepening of knowledge of subject matters in all of the four skills (speaking, reading, writing, listening). Also, students are motivated to improving their knowledge. The format of the test and the possibility of a quick and precise evaluation is another advantage, making the online method attractive. The students of the Technical University Liberec can train another competence this way which is reading. The geographic position of the Liberec region and the existence of the Euro-region Neisse practically predestine the co-operation extending beyond the borders of the country. In this region, job offers are mainly made by German entrepreneurs and companies.

V článku je venovaná pozornosť úlohe manažérskej etiky pri formovaní etických kompetencií ako dôležitej stránky profesionálnej prípravy manažéra. Autorka chápe tento proces ako otvorený a neukončený, ktorý sa stáva súčasťou intelektuálnej výbavy manažéra s požiadavkou jeho tvorivej implementácie.