L10 - Market Structure, Firm Strategy, and Market Performance: GeneralReturn

Strategic analysis is the first step of strategic management. There are many methods of strategic analysis which are used for external and internal environment description. The paper is focused on SWOT analysis, which is the most frequently used method and which enables synthesis of partial results of external and internal analyses; special attention is given on the external analysis. In the paper the proposal of the evaluation is suggested and on this basis external part of SWOT matrix, which consist of opportunities and threats, is created. For the evaluation the method of analytic hierarchy process (AHP) is used and this methodology is applied on the data of the selected company. Opportunities and threats that have been found by this methodology are compared with results obtained by the company management.

In the current global competition, companies want to gain competitiveness and to improve their competitive advantages. Strategic management has evolved to help organizations to operate successfully in competitive environment. Strategic management is an organized development of resources of the functional areas: financial, manufacturing, marketing, technological, manpower, innovative etc. in the pursuit of its objectives. The paper is based on primary and secondary research. One of the objectives of the primary research was to analyze and evaluate which performance drivers had impact on the strategic management in the years 2010 - 2012. On the basis of the questionnaire survey it was possible to point out the areas that can have a high impact on the competitiveness of organization. The analysis and classification of these areas is object of this paper. The aim of the paper is also to summarize basic relations among the areas, to deduce partial findings and to formulate some recommendations for entrepreneurial subjects.

The aim of this article is to reflect the current situation in combating corruption in the Czech Republic and evaluate the impact of corruption on the industry. First, they described the basic legislative instrument, then a comprehensive analysis of corruption in which it is claimed for a bribe, and where a bribe is offered. Following the statistics of detected and cleared of corruption cases in the Czech Republic from 2000 to 2011 and their evaluation. Conclusions statistics on the number of detected and solved cases of corruption are the results of measurements are compared with the development of the Corruption Perception Index CPI and the size of the shadow economy in the Czech Republic in the years 2003 - 2011. The results will be analyzed and generalized. They will also describe the consequences of corruption on the corporate sector. In conclusion, the article will be proposed preventive measures in the fight against corruption.