L21 - Business Objectives of the FirmReturn

In the current global competition, companies want to gain competitiveness and to improve their competitive advantages. Strategic management has evolved to help organizations to operate successfully in competitive environment. Strategic management is an organized development of resources of the functional areas: financial, manufacturing, marketing, technological, manpower, innovative etc. in the pursuit of its objectives. The paper is based on primary and secondary research. One of the objectives of the primary research was to analyze and evaluate which performance drivers had impact on the strategic management in the years 2010 - 2012. On the basis of the questionnaire survey it was possible to point out the areas that can have a high impact on the competitiveness of organization. The analysis and classification of these areas is object of this paper. The aim of the paper is also to summarize basic relations among the areas, to deduce partial findings and to formulate some recommendations for entrepreneurial subjects.