O12 - Microeconomic Analyses of Economic DevelopmentNávrat zpět

A potential opportunity for universities is application of the social responsibility concept. In the case of universities, the importance of this concept is, in view of their specific institutional character and mission, fundamental in comparison with the other types of economic entities. Therefore, it is necessary to develop the university social responsibility concept. And the basis can lie in the works from the area of corporate social responsibility. The article deals with the problems of modification of the corporate social responsibility concept in the context of the university social responsibility. It further develops the theoretical resources of corporate social responsibility and stakeholder theory. The basic resources of the university social responsibility are described and its key areas and activities are identified.