Acta academica karviniensia, 2016 (roč. 16), číslo 1
Konkurenceschopnost v Evropské unii: trend ke konvergenci?
Pavlína Balcarová
Acta academica karviniensia 2016, 16(1):5-16 | DOI: 10.25142/aak.2016.001 
The contribution verifies, whether the competitiveness of the European Union economies tends to converge or diverge. The competitiveness of a country is defined as the ability to create innovations. Innovations represent an important resource of the qualitative competitive advantage, which is crucial for sustainable competitiveness in the long term. We observed the composite indicator development in the time period 2000-2012 with focus on the trend dissimilarities in the European Union. We used a cluster analysis and beta and sigma convergence methods to the convergence/divergence tendency verification. The results of all three methods confirmed the...
Vliv fiskální konsolidace na ekonomiku: současná diskuse o snižování rozpočtového deficitu a dluhu
Pavel Breinek
Acta academica karviniensia 2016, 16(1):17-29 | DOI: 10.25142/aak.2016.002
The reduction of public debt has become important task for many national governments. Sustainability of public finance is frequently conditioned by cutting budget deficits, i.e. raising tax burden and/or reducing government expenditure. Countries have to implement large fiscal consolidation to avoid fiscal crises and encourage future growth. However, the fiscal tightening can suppress the growth of actual product and delay the improvement of fiscal indicators. The goal of this article is to present the possible effects of fiscal consolidation on national economy. On the basis of literature review we will try to summarize current discussion and highlight...
Inovační systém regionu Tampere jako příklad dobré praxe pro Jihomoravský kraj
Šárka Fránková, Kateřina Gašová
Acta academica karviniensia 2016, 16(1):30-43 | DOI: 10.25142/aak.2016.003
Research, development and innovation is considered to be a main driver of economic development. Innovation policy becomes therefore one of the most important public policies. There exists general agreement that the best way to support innovation is to aim at the regional level while realizing innovation policy. Proximity enables regional actors to create tacit knowledge ensuring powerful competitive advantages for both firms and regions. At the same time, the concept of regional innovation systems is the most promising way to support innovation and knowledge transfer in the region. The paper presents the case of Tampere innovation system as an example...
Role kvality v podnikovém řízení
Zdeněk Hruška, Marcela Ježková, Jana Hinke
Acta academica karviniensia 2016, 16(1):44-56 | DOI: 10.25142/aak.2016.004
The paper describes the current issue of the quality management in the corporate sector. The focus is placed on medium and large companies, because these companies lead to the creation of the post of the quality managers. The quality should be incorporated in the corporate strategy. These companies should successfully manage the quality of their products, services, business processes and other aspects of the quality. It requires the monitoring and the analyzing the cost of the quality. Attention should be paid to the quality because of its direct impact on the customer loyalty. The quality control can be based on 8 quality management principles whose...
Nákupní chování českých singles a jeho dopady na efektivitu marketingové komunikace
Martin Klepek, Kateřina Matušínská
Acta academica karviniensia 2016, 16(1):57-69 | DOI: 10.25142/aak.2016.005
This paper deals with marketing communication and purchasing behaviour of the specific group of single living consumers. The segment is growing in number in almost every developed region in the world as well as in the Czech Republic. The presented research is focused on the singles who live voluntarily outside the marriage and have own income and therefore a significant level of independency in consumption. The research has a descriptive character and a quantitative approach has been used. For the purpose of data collecting 702 singles filled a self-administrated online questionnaire. The statistics used in the research included frequency, percentage,...
Korupce a její dopad na ekonomickou výkonnost regionů České republiky
Veronika Linhartová
Acta academica karviniensia 2016, 16(1):70-82 | DOI: 10.25142/aak.2016.006
The article deals with corruption and its possible impact on the economic performance of sub-national units. This topic has been missing regional dimension until now. In spite of the fact that many exact procedures which try to quantify the corruption rate in a country already exist, they all focus without exception on corruption rate at the level of countries. The newly proposed Regional index of corruption for quantification regional corruption rate will be introduced. It will be possible to mutually compare the individual regions from final values, to specify more or less affected regions, eventually to quantify deviations of individual regions...
Nástroje zpětné vazby a jejich používanost ubytovacími kapacitami v České republice
Jitka Novotová
Acta academica karviniensia 2016, 16(1):83-94 | DOI: 10.25142/aak.2016.007
This paper deals with problems of the customer feedback collection by accommodation facilities in the regions of Ústí nad Labem, Liberec and Hradec Králové. For these regions is typical a high density of small lodging facilities such as guesthouses and cottages, mostly located in the mountain areas. The aim of the presented research was to determine which tools of online and offline customer feedback are used by the accommodation facilities in these regions and assess the differences in implementation between accommodation types and sizes. Data was collected via electronic questionnaire survey and then statistically evaluated by test of independence....
Osobní kariérové kotvy studentů vysokých škol
Dagmar Svobodová
Acta academica karviniensia 2016, 16(1):95-107 | DOI: 10.25142/aak.2016.008
An intention is to identify the impact and effects of distribution of personal career anchors of university students during clarifying of career expectations and formation of professional self-conception. The aim is to compare the distribution of personal career anchors according to the type of study program and the form of university study. The first chapter describes the types of personal career anchors in interpretation of Schein's concept. The second chapter presents the methodology of questionnaire survey concerning the personal career anchors. The third chapter interprets and discusses the results of the cluster analysis of the questionnaire...
Seznam recenzentů
Acta academica karviniensia 2016, 16(1):108