Acta academica karviniensia, 2016 (vol. 16), issue 2
MEDICAL SPA VERSUS HEALTH TOURISM
Marian Gúčik, Diana Kvasnová, Kristína Pančíková
Acta academica karviniensia 2016, 16(2):5-15 | DOI: 10.25142/aak.2016.010 
The current fast lifestyle, workload and stress negatively affect the national health. The growth of health awareness is reflected in requirements of the spa products. The aim of the article is to show the relationship of traditional spas and health tourism and explore present trends in meeting demand for services of Slovak Health Spa. Analysis of selected spa offer indicates the transition from the traditional products of medical treatment to the products of wellness, fitness, beauty with typically shorter duration for specific target groups of guests.
WHAT MAKES INVESTORS SHORT SELL ETFs?
Dagmar Linnertová, Oleg Deev
Acta academica karviniensia 2016, 16(2):16-27 | DOI: 10.25142/aak.2016.011
Short selling exchange-traded funds (ETFs) has become a common means of speculating or hedging in response to pessimistic expectations about a specific market or sector, as the short interest of ETFs is more than 10 times that of individual stocks, on average. The study determines the specific characteristics of globally available ETFs, which influence the level of short interest (such as trading volume, price stability, market capitalization, expense ratio, geographical focus, investment strategy and the availability of derivatives for the underlying index), and tests three most common short sale motivation hypotheses (overpricing, arbitrage and hedging...
HR MARKETING - ATTRIBUTES OF EMPLOYEE RETENTION
Kateřina Maršíková, Světlana Myslivcová
Acta academica karviniensia 2016, 16(2):28-40 | DOI: 10.25142/aak.2016.012
This paper deals with the topic of HR marketing and factors of the employee retention implicated on the primary data of large and medium enterprises in the Liberec region. In the theoretical part the aim of the paper is to introduce a concept of the HR marketing and aspects of employer branding as an important factor for employee retention. The empirical part aims to evaluate an extent of usingusing of internal HR marketing tools and their importance for an employee retention. Attributes of the employee retention as an important part of the employer branding are evaluated by specialists from large and medium enterprises in the Liberec region. The importance...
SELECTED ASPECTS OF REGIONAL UNEMPLOYMENT DIFFERENTIATION IN SLOVAKIA
Eva Rievajová, Petr Zadražil
Acta academica karviniensia 2016, 16(2):41-53 | DOI: 10.25142/aak.2016.013
Relatively higher unemployment rate in compare with other European countries is a persisting problem of Slovak republic, and distribution of unemployment is significantly differentiated in space. This paper aims to research on selected aspects of regional differences in unemployment in Slovakia, such as gender, age and education level, and to link local unemployment rates to wage levels. Analysis is used as a key method, focusing on statistical data of 2015 registered unemployment from the Central Office of Labour, Social Affairs and Family. Among the key findings, our research confirms growing rates of unemployment on axis west-east in general, with...
PERCEPTION OF BUSINESS ENVIRONMENT BY SMALL AND MEDIUM ENTERPRISES
Šárka Sobotovičová, Beáta Blechová
Acta academica karviniensia 2016, 16(2):54-66 | DOI: 10.25142/aak.2016.014
Paper focuses on small and medium-sized enterprises in context of their perception of the business environment. Small and medium-sized enterprises need for their development and operation a favourable business environment and a level of support in business activities, both from the state and from their environment. The aim of the research is to identify and verify how small and medium-sized enterprises in the Czech Republic perceive the public's attitude toward their business activities, the level of administrative burden and business conditions created by the state. Based on the survey, it was found that despite the measures taken by state to improve...
TARIFF REGIMES IN LATIN AMERICA: PRIVILEGES AND THE HISTORICAL EXPERIENCE OF CHILE AND PERU
Martin Šárek, Marek Vokoun, Lourdes Daza Aramayo
Acta academica karviniensia 2016, 16(2):67-82 | DOI: 10.25142/aak.2016.015
This paper focuses on the effects of the consistently enforced liberal policies in Chile of the last 40 years in comparison to the inconsistent policies of the Peruvian government during the same period. Tariff policy can be used as a representative indicator of the liberal/protective economic approach given how important openness is to trade in the long term development of small economies. The first section explains tariff and tariff policy. The second details the historical development of tariff policies in Chile and Peru and the third part contains a comparison of their current tariff structures. Both countries started at a similar point in the...
APPLICATION OF THE PRINCIPLES OF PROJECT MANAGEMENT IN THE PROCESS OF ONLINE MARKETING OF ACCOMMODATION FACILITIES
Jitka Vávrová
Acta academica karviniensia 2016, 16(2):83-94 | DOI: 10.25142/aak.2016.016
The article discusses the possibility of application of project management principles to the process of online marketing in the Czech online competitive environment of accommodation facilities. The first part summarizes the basic principles of project management of major publications. Second part of the article introduces the reader to the topic of online marketing of accommodation facilities. A comprehensive model is showing various activities which were compiled by previous supporting research about online communication of accommodation facilities in the northern and eastern Bohemia. Last most important part of the article discusses the possibility...
DETERMINATION OF VALUE AT RISK AND CONDITIONAL VALUE AT RISK BY ASSUMING ELLIPTICAL DISTRIBITION
Kateřina Zelinková, Aleš Kresta
Acta academica karviniensia 2016, 16(2):95-105 | DOI: 10.25142/aak.2016.017
The importance of risk management is nowadays one of the most important activities of financial institutions. One of the most commonly used methods for measuring and managing market risk is the indicator of Value at Risk (the minimum predicted loss for given significant level and time horizon) and Conditional Value at Risk (the average of expected losses that exceed the value of the Value at Risk). The aim of submitted article is the estimation of Value at Risk and Conditional Value at Risk for given shares of stock's portfolio assuming elliptical distribution of probability. Significant level is determined for 15 %, 10 %, 5%, 1% and 0.5 % for time...
VETERNÍKOVÁ, M., 2015. Vybrané kapitoly zo spotrebiteľského práva
Marie Sciskalová
Acta academica karviniensia 2016, 16(2):106-107 | DOI: 10.25142/aak.2016.018
List of Reviewers
Acta academica karviniensia 2016, 16(2):108