Acta academica karviniensia 2014, 14(2):184-197 | DOI: 10.25142/aak.2014.039

Míra spokojenosti malých a středních podniků s podnikatelským prostředím obce

Miroslava Vaštíková¹, Kateřina Matušínská²

¹ Slezská univerzita, Obchodně podnikatelská fakulta, Univerzitní nám. 1934/3, 733 40 Karviná, Email: vastikova@opf.slu.cz

² Slezská univerzita, Obchodně podnikatelská fakulta, Univerzitní nám. 1934/3, 733 40 Karviná, Email: matusinska@opf.slu.cz

This article shall present outputs of a primary research aimed on the analysis of the corporate environment quality and standards of communication between the municipality and resident small and medium enterprises (SME). An inductive approach, theoretical discourse on the role of the municipality in creation of corporate environment that is based on marketing of municipalities and descriptive primary research with analysis of obtained results were used in the article. Three descriptive hypotheses were set for the primary marketing research results. The hypotheses concern satisfaction rate of respondents with marketing communication and corporate environment of the municipality in consideration of its size and number of residents of the municipality. Results of the research point out that creation and generation of quality corporate environment that has a positive effect on SME may be done in an easier way in small municipalities rather than in bigger ones (over six thousand inhabitants).

Klíčová slova: corporate environment of a municipality, marketing communication of the municipality, marketing research, small and medium business (SMB), small and medium enterprises (SME)

JEL classification: H40, M31

Vloženo: 28. březen 2013; Přijato: 16. červen 2014; Zveřejněno: 30. červen 2014  Zobrazit citaci