Acta academica karviniensia 2026, 26(1):5-20 | DOI: 10.25142/aak.2026.001


Integrating Cultural Heritage with Modern Technologies within Technological Innovations in Tourism

Hane-Lore Bobáková, Janusz Karpeta, Pavlína Pellešová
Silesian University, School of Business Administration, Univerzitní nám. 1934/3,733 40 Karviná

This article explores the impact of modern technology on the transformation of tourism, linking historical and cultural aspects with digital innovations. The development of mobile apps, social media and digital marketing is making it easier for tourists to plan their trips and increase interactivity with destinations. Technologies such as virtual and augmented reality, artificial intelligence and IoT are contributing to the personalisation of experiences and the preservation of cultural heritage. The study uses literature analysis and applies SWOT analysis to assess the impact of digitalisation on tourism, assigning factors a probability of impact score on a scale of 1-5. The conclusion highlights the importance of combining traditional and modern technologies to preserve cultural heritage and prepare for future challenges and opportunities in tourism.

Keywords: AI, history, modern technologies, SWOT analysis, tourism.
JEL classification: M31, Z30, Z39

Received: March 26, 2026; Revised: June 2, 2026; Accepted: June 10, 2026; Published: June 12, 2026  Show citation

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Bobáková H, Karpeta J, Pellešová P.
Integrating Cultural Heritage with Modern Technologies within Technological Innovations in Tourism. Acta academica karviniensia. 2026;26(1):5-20. doi: 10.25142/aak.2026.001.
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