G20 - Financial Institutions and Services: GeneralNávrat zpět

The paper deals with behaviour of the segment 50+ in the financial market in the Czech Republic (Moravian-Silesian Region). This segment could be said as the strong market power and it can be a crucial business potential for financial business units. The main defined objective of this paper is description of the customers' behaviour of the segment 50-60 years in the financial market in the Czech Republic (Moravian-Silesian Region) in the area of product, price, distribution and marketing communication policy. This paper is based on secondary data and data from primary marketing research. Paper determinates the basic problem areas as well as definition of financial services marketing, population aging in the Czech Republic, defining the primary research problem, hypotheses and primary research methodology. Finally the hypotheses are assessed and suitable marketing approach to selected segment at age of 50-60 years is proposed according to marketing research findings.

Credit default swap spreads can be used as an indicator of the potential situation in a firm or economy. The instruments for credit risk management become popular among investors and together with a boom of financial innovation, a credit default swap index contract was introduced in June 2004. Since credit default swap spreads represent an indicator of credit risk, the investors and other market participants are interested in factors that can affect credit default swap spread. The aim of this paper is to examine the influence of selected determinants of contracts included in iTraxx Europe Senior Financials index on credit default swap spreads using monthly changes. To capture the changing role of the selected determinants, a panel regression is employed in the crisis and the post-crisis periods. The results confirm the findings of previous research and show that the theoretical relationships hold in cases when observed determinants are statistically significant. Furthermore we proved that the determinants are dependent on the prevailing market circumstances.