L26 - EntrepreneurshipReturn

Entrepreneurship has a very complex culture content where people are given demanding tasks and responsibilities. For many individuals, this culture is not easy to adopt. There are various forms of support has been created for those interested. One of them is the entrepreneurship education offered to students at the School of Business Administration in Karviná. Within the process of the entrepreneurship course, students gaining professional knowledge followed by personality type through a standardized psychological test. This innovative step would help them how to use this knowledge. The aim of this paper is to introduce the typology of students in the entrepreneurship course within the comparison of the personality typology from a population of real entrepreneurs. In fact, the results show that the students' typology is very different from that of real entrepreneurs. Those results can have an impact on the decision to enter the business and subsequently on the business performance as well or to innovate business courses.

Thanks to the Covid-19 epidemic, the last two years have been full of changes for entrepreneurs. Managing and measuring business performance is important for businesses because it allows them to identify the potential of the business and determine its strength in the market environment, as demonstrated by the current situation in the Covid-19 pandemic. The purpose of this article is to present the results of the response of entrepreneurs to the situation in Covid-19 based on primary research in 295 companies in the Czech Republic in relationship to strategic goals and business environment evaluation. The results showed that these entrepreneurs wanted to change their main objectives to long term sustainability at first. More than 50.5% of respondents do not plan to close their business activities in the near future.

The company, at any time of its existence, finds itself in a situation in which it is needed to react to sudden changes in the company's environment, whether caused by the political situation, economic crisis or a change in market environment of the company. Each adaptation in business is an impulse to change and may cause unexpected behavior inside or outside the company. This article aims to present innovative thinking bond, investment success in overcoming the crisis, based on the results of a carried out research. Using knowledge of current methods of management and business management services in general it can be inferred that the enterprise can develop an open system that is capable of rapid adaptation to the external positive and negative influences.

The agricultural goods market went through fundamental changes throughout the last ten years. The biggest influence came by the transformation of ownership and the international companies penetration into the food-processing business. The meat processing industry can be characterized as one that almost consists of small and medium enterprises only. To survive this sharp competitive environment requires an effective usage of marketing management priciples. The meat processing industry has to adapt to the new conditions of the common EU market as well. This article is analysing the main fields of marketing management adaptation of enterprises to the conditions of EU market. This market is mainly affected by a high level of globalization and a strong integration in world economics. Shown are the success factors for adapting marketing management into the difficult conditions of the unified European Union market.