L83 - Sports; Gambling; Restaurants; Recreation; TourismReturn

The hotel industry is constantly changing and evolving, and one of the key factors for success in this competition is the ability to innovate and collaborate. Innovative synergy is a process in which two or more businesses work together to create value that they would not achieve on their own. In the hotel industry, this connection can be membership in professional associations or hotel chains. The main goal of the presented article is to evaluate the cooperation of companies in the hotel industry and to identify the advantages/disadvantages and effects of synergy of companies in the context of the hotel industry. This goal will be achieved through several key elements of analysis and evaluation that will consider current trends, practices and opportunities within the field. Based on the results of our primary research, we can conclude that most members in professional associations/hotel chains have sufficient awareness of the activities of their members, which points to the development of these activities within the given professional association/hotel chain. The second finding is the fact that member businesses are aware of and benefit from the benefits that make membership in professional associations/hotel chains an important tool for supporting and strengthening the competitiveness of hotel businesses.

The spa industry is historically a very important part of the Czech economy. It is very deeply connected to a healthy system, but also to the tourism industry. No matter where the spa is included, it needs to be seen as a very important part of the region. There are many changes in the spa industry during the COVID-19 pandemic. Most of the spas were very deeply influenced by economic problems connected to the pandemic. Customers' opinions and attitudes were also changed. Paper deals with the opinion of Czechs on spa in connection to pandemic COVID-19. Presented results come from socio-economic research conducted on 1012 Czech respondents aged 18+. The goals of the research are to gain the opinions of Czechs on spas; their willingness to visit them; and to gain the impact of pandemic COVID-19 on their willingness to stay in the spa. Czechs see spas like places for recovering from diseases and places for old people. 16 % of respondents see spas as an ideal method for recovering from COVID-19 diseas. Spa looks like quite expensive product. Spa industry need to work on its image as a product for all – for the sick and the healthy people.

Tourism is based primarily on tourist flows. The current Covid-19 pandemic, which brings isolation and closure of regions, is an obstacle to its development. According to the professional public, the most affected sector is tourism. The decline in tourism represents a loss for companies, state budget revenues, and an employment decline. Governments' efforts to eliminate redundancies through various support packages have not stopped the increase in redundancies. A more extended period of restraint leads to a rise in unemployment; if the economy does not relax, unemployment growth in the tourism sector can be expected to accelerate.

Among the various sectors that drive the global economy, the tourism is one of the fastest growing, accounting for nearly one-third of the global services trade, one-tenth of global GDP, and one-tenth of all jobs. The accommodation facilities, their size, capacity and structure are a precondition for the development of tourism. The purpose of the paper is to examine changes in Slovak accommodation sector in the process of globalization. The article deals with the changes in structure and performances of the accommodation sector in 2000, 2008 and 2016. It points out the impact of globalization on the Slovak hotel industry.

This article is about the accommodation capacities implementation progress regarding their use of on-line communication measures. The tested businesses are from the North Bohemian region. A questionnaire based survey was done with the sample of 342 accommodation facilities. The results show that the average number of on-line communication tools being used in an accommodation capacity is 5,5. It was found out that hotels use the highest number of on-line communication tools and that there is a correlation between the number of communication tools, which are used, and the facility capacity. In the next part the research focused on social media. The contemporary biggest social network is Facebook followed by YouTube. Though, the accommodation facilities are not very active on social networks. 46% of respondents submit new posts once in a month at maximum. On the other hand, 66% of respondents agree that social networks are beneficial for them. The conclusion is that social networks have business potential, which is not being fully utilized.

The goal of this paper is to find differencies between men and women perception quality in rural tourits'destinations in the Czech Republic. Respondents were residents from the Czech Republic. Data was collected by paper and electronic questionaire in 2016. Number of respondents was 660 - 330 men and 330 women. Kruskal - Wallis test was uesd for evaluation data. 23 factors of destination quality were evaluated. The most important factor was sence of security, cleanliness of the destination and natural attractivities for both genders. The perception of the 10 quality factors were gender-specific. This research can help in creating a destination marketing communications.

Presented paper deals with the topic of consumer behaviour of the travel agencies' customers and their specific requirements when they buy the seaside holiday. The research was conducted on the base of qualitative research and the method used in the research was focus groups. The Internet, word of mouth, social networks (as Facebook or Twitter) and TV commercials are mentioned as the most frequently used source of information which influence the most the customers opinion by both groups of respondents according to the result part. The examined groups do not have the same features in the area of holiday selection process. This topic is a relevant topic in comparison with authors all over the world and has the potential for future research.

The article is focused on the issue of the perception of the destination quality. Primary research has been concerned with the evaluation of individual quality factors by service providers distributed by sectors in tourism industry. According to the service providers, the most significant factors of destination quality are the sense of security, the quality of staff in tourism services, and natural attractions. On the other hand, the least important factor for the service providers was local transportation followed by additional infrastructure. Factors were rated depending on the type of service provider, the overall quality of the destination, and the destination management activity in the destination. The dependence of the assessment of the destination quality factors on the type of provider was demonstrated in 13 factors, the overall quality assessment of the destination for 10 factors and the destination management activities in the given destination for 6 factors out of a total of 19 factors examined. It is also pointed to differences in perceptions between service providers and visitors. The authors also refer to the dependence of the significance of the destination quality factors on the predominant form of tourism. The recommendations for providers and organizations of destination management are suggested.

The aim of this paper is to assess the impact of occupancy in collective accommodation establishments in the Czech Republic at an average rate of unemployment (%) to GDP (%) and the average pace of real wage growth (%) between 2001-2015. The methods are regression and correlation analysis. The output is then to evaluate the impact of occupancy on the selected parameters. The most significant impact in collective accommodation establishments can be observed in occupancy at the average rate of unemployment. When we are comparing the GDP growth parameters and occupancy collective accommodation establishments there is no evidence of a linear relationship.

This article deals with the issue of accessible tourism. The objective of the article is to describe current situation of demand and supply of accessible tourism in Moravian-Silesian region, to use secondary data analysis and primary research results. The demand is characterized by market potential, number of overnight stays per year, opinions of potential clients on dimension of accessibility. The supply is characterized by accommodation capacities, including barrier-free accommodation, and service providers' views of accessibility.

The paper deals with the issue of cultural tourism products with focus on organized events, which are considered as important factors dynamizing the tourism supply. Organized events can be sufficient motive to travel, or they can be secondarily leisure activities in the visited destination, when the main motive of journey is different. The contribution, in its analytical part, introduces the supply and demand for cultural events in the Czech Republic, but attention is given mainly to two selected regions, Moravian-Silesian Region and Olomouc Region. Aim of this contribution is to highlight the importance of cultural events in tourism of the Czech Republic, especially in the selected regions.

Tourism for the disabled is starting to develop rapidly and currently it does not only constitute an attractive form of spending free time, however, it is mainly a form of rehabilitation or social activation. Disabled people have the right and they are willing to undertake the act of travelling like the rest of society. This particular group of people may be more prone to social exclusion and inequality and their rights and voices are often less heard in the mainstream of tourism industry. The aim of this paper is to present the situation of people with disabilities, who are often socially disadvantaged and discriminated. The article presents the results obtained from the survey and a review of statistical data and literature.

The current fast lifestyle, workload and stress negatively affect the national health. The growth of health awareness is reflected in requirements of the spa products. The aim of the article is to show the relationship of traditional spas and health tourism and explore present trends in meeting demand for services of Slovak Health Spa. Analysis of selected spa offer indicates the transition from the traditional products of medical treatment to the products of wellness, fitness, beauty with typically shorter duration for specific target groups of guests.

This paper deals with problems of the customer feedback collection by accommodation facilities in the regions of Ústí nad Labem, Liberec and Hradec Králové. For these regions is typical a high density of small lodging facilities such as guesthouses and cottages, mostly located in the mountain areas. The aim of the presented research was to determine which tools of online and offline customer feedback are used by the accommodation facilities in these regions and assess the differences in implementation between accommodation types and sizes. Data was collected via electronic questionnaire survey and then statistically evaluated by test of independence. The test data sample consisted of answers collected from 356 respondents. The findings demonstrate that type of accommodation has no significant impact on the implementation of communication tools. On the other hand, we observed statistical difference for facility size over/under 29 beds and also for annual turnover over/under 1 million Czech crowns.

The paper deals with the primary research which is focused on visitors of the tourist region of Northern Moravia and Silesia and which was carried out in the autumn months of the year 2013. The main objective of the paper is proving the mutual relation of cultural tourism and regional gastronomy in the area of the Moravian-Silesian Region by the method of the questionnaire survey and the mathematical-statistical method in the mutual dependence of cultural tourism and regional gastronomy in the above mentioned area. The introductory part deals with the theoretical base of the stated issues. Subsequently objectives and hypotheses of the research are presented and results of the research are described. The final synthesis of discovered data specifies focusing on interests of potential visitors which will serve to increasing and improving the quality of the portfolio of requested services for participants engaged in the development of tourism in the researched locality.

Tourism events represent a dynamic element of the destination primary offer, which can increase the region's competitiveness. Destination stakeholders seek in hosting the tourism events augmentation of destination visitation, furthermore, it helps to overcome the seasonality, to enhance the destination marketing and to sustain a positive development of the region. The study investigates Slovak citizens' effective demand for three selected cultural events. The study findings are based on primary sources analysis of data collected via questionnaire survey as well as on domestic and foreign literature.

Tourism industry is characterised by high level of competition. Particularly in the Czech Republic, the number of travel agencies has been constantly growing since 2004. The companies should focus on the analysis of customer satisfaction in order to succeed in this market. It is not sufficient to know with which attributes the customers are more or less satisfied. It is essential to take the importance into consideration, i.e. whether the attribute with which customers are not satisfied, is also important for them or not, and in accordance with this to allocate the resources in order to improve the performance. Therefore, this article introduces the activity of travel agencies and tour operators in the Czech market and summarizes in the form of quadrant analysis the results of the research that focused on the customer satisfaction.

This article aims to identify specific requirements for the development of rural tourism in the area known as the. In the first part of the core concepts are defined in the rural tourism as Agrotourism or sustainable development, followed by assessment of natural and cultural assumptions in the area. In conclusion the options for development. The basic assumptions include the natural and cultural attractions in the area and their use for business support in rural tourism.

The Brochure is a basic communication, presentation and promotional tour operator's tool. In order to fulfill its functions, tour operators have to pay an adequate attention to it production (creative design, printing) and distribution. This is a difficult process (organizationally, financially), which consists of several stages and often involving external organizations. The aim of the article is also to examine the production and distribution of brochures in selected Slovak tour operators and confront it with the theory.