M51 - Personnel Economics: Firm Employment Decisions; PromotionsNávrat zpět

This paper deals with the topic of HR marketing and factors of the employee retention implicated on the primary data of large and medium enterprises in the Liberec region. In the theoretical part the aim of the paper is to introduce a concept of the HR marketing and aspects of employer branding as an important factor for employee retention. The empirical part aims to evaluate an extent of usingusing of internal HR marketing tools and their importance for an employee retention. Attributes of the employee retention as an important part of the employer branding are evaluated by specialists from large and medium enterprises in the Liberec region. The importance of these attributes is statistically tested and results prove crucial factors to support quality of employer branding and thus to keep the best and motivated employees. The paper confirms that tools of HR marketing play an important role in the employee and potential employee satisfaction.

The article deals with a department of human resources management and it is a personnel work. Many managers have to make an unpleasant decision on layoffs. This is a difficult situation for providing a solution. Using the circles model, as described in the article, is suitable when deciding. The model is based on the use of an informal working group structure and determination of personal relationships among employees. The application of the model requires manager's good knowledge of his subordinates. Using the model helps to minimize conflict situations in the workplace, to eliminate negative effects on other workers and contributes to a better work climate. The model facilitates managerial decisions on layoffs. The model can be applied not only in manufacturing companies and business ventures but also in public administration and other organizations. Wide application of the model in the field of human resources management represents one of its indisputable advantages for manager when deciding. Using the model is relevant especially to times of an economic downturn during reducing the number of employees in organizations.

Významnou oblastí, která prošla poměrně zásadním vývojem na trhu práce, je metodika získávání a výběru pracovníků. Výběr vhodných pracovníků má strategický význam pro dlouhodobou úspěšnost a konkurenceschopnost organizace. Článek se v první části zabývá teoretickými východisky získávání a výběru pracovníků. Těžištěm práce je zpracovaný výzkum v oblasti získávání pracovníků a analýza změn, které se v této oblasti realizovaly.