Z32 - Tourism and DevelopmentReturn

Overtourism represents an increasingly pressing issue in numerous destinations worldwide, including protected natural areas. This article focuses on investigating the impacts of overtourism in the Jeseníky Protected Landscape Area (PLA) located in the Moravian-Silesian Region of the Czech Republic. The aim of the study is to examine the current level and trends of tourist visitation in the Jeseníky PLA, to assess selected economic benefits of tourism in the region—particularly its impact on local businesses and public finances—and to identify the environmental and sociocultural negative effects of overtourism in the area. Furthermore, the article proposes measures for regulating visitor flows and promoting the sustainable development of tourism. The analysis draws on secondary data from the final report “Analysis of Visitation and the Impacts of Tourism in National Parks and Selected Protected Landscape Areas” (2024), as well as statistical data provided by the Czech Tourism agency. The dataset includes figures on the number of domestic and international tourists, length of stay, number of day visitors, and visitation rates of key tourist attractions. The applied methodology comprises analysis and synthesis of the available data, interpretation of the findings, and comparison with similar destinations. The article concludes by highlighting both the advantages and drawbacks of the overtourism phenomenon and proposes specific strategies to mitigate its negative impacts.

The hotel industry is constantly changing and evolving, and one of the key factors for success in this competition is the ability to innovate and collaborate. Innovative synergy is a process in which two or more businesses work together to create value that they would not achieve on their own. In the hotel industry, this connection can be membership in professional associations or hotel chains. The main goal of the presented article is to evaluate the cooperation of companies in the hotel industry and to identify the advantages/disadvantages and effects of synergy of companies in the context of the hotel industry. This goal will be achieved through several key elements of analysis and evaluation that will consider current trends, practices and opportunities within the field. Based on the results of our primary research, we can conclude that most members in professional associations/hotel chains have sufficient awareness of the activities of their members, which points to the development of these activities within the given professional association/hotel chain. The second finding is the fact that member businesses are aware of and benefit from the benefits that make membership in professional associations/hotel chains an important tool for supporting and strengthening the competitiveness of hotel businesses.

As a result of the current COVID-19 situation, tourist loyalty is a crucial predominator in maintaining the position in the global tourism market. Nevertheless, a number of factors play a significant role in shaping tourists' loyalty, however, only a few studies focus on the tourists' cultural differences. Therefore, this paper examines their impact on the tourist loyalty perception in the Czech Republic context among American, Russian, and Finnish tourists. For the American and Finnish respondents, cultural monuments played the biggest role. Contrarily, food quality and safety were the most important factors for the Russian respondents. However, regardless of nationality, there are four high-priority factors: cultural and natural attractions, safety, and acceptance by the locals. Closer attention should be paid to safety and acceptance by the locals, as they can be altered by the government to some extent. Therefore, this study might help to provide a deeper understanding of visitor loyalty.

The goal of this paper is to find differencies between men and women perception quality in rural tourits'destinations in the Czech Republic. Respondents were residents from the Czech Republic. Data was collected by paper and electronic questionaire in 2016. Number of respondents was 660 - 330 men and 330 women. Kruskal - Wallis test was uesd for evaluation data. 23 factors of destination quality were evaluated. The most important factor was sence of security, cleanliness of the destination and natural attractivities for both genders. The perception of the 10 quality factors were gender-specific. This research can help in creating a destination marketing communications.

The article is focused on the issue of the perception of the destination quality. Primary research has been concerned with the evaluation of individual quality factors by service providers distributed by sectors in tourism industry. According to the service providers, the most significant factors of destination quality are the sense of security, the quality of staff in tourism services, and natural attractions. On the other hand, the least important factor for the service providers was local transportation followed by additional infrastructure. Factors were rated depending on the type of service provider, the overall quality of the destination, and the destination management activity in the destination. The dependence of the assessment of the destination quality factors on the type of provider was demonstrated in 13 factors, the overall quality assessment of the destination for 10 factors and the destination management activities in the given destination for 6 factors out of a total of 19 factors examined. It is also pointed to differences in perceptions between service providers and visitors. The authors also refer to the dependence of the significance of the destination quality factors on the predominant form of tourism. The recommendations for providers and organizations of destination management are suggested.