Acta academica karviniensia, 2023 (roč. 23), číslo 1

Vytváření kulturních hodnot v komunikaci jako výzva pro české pivní značky

Hanne-Lore Bobáková, Janusz Karpeta

Acta academica karviniensia 2023, 23(1):5-18 | DOI: 10.25142/aak.2023.001  

The article deals with a research investigation focused on marketing communication. Within this research investigation, the article focuses on the sub-dimensions of marketing communication with respect to cultural aspects. The subject of the research, which was carried out in the period 2018, are advertising spots for Czech beer brands Pilsner Urquell, Staropramen and Radegast. In our research investigation, we rely on theoretical backgrounds in the field of branding, connotation and cultural stereotypes. The methodology of the research is based on a qualitative approach to the issue under study, taking into account the linguistic and extra-linguistic...

Ekonomické a sociální dopady respiračních onemocnění na organizace

Marcela Kožená, Michaela Mandysová, Zdeněk Brodský, Karel Šatera, Kateřina Horáčková, Klára Václavíková

Acta academica karviniensia 2023, 23(1):19-31 | DOI: 10.25142/aak.2023.002  

The article is aimed at examining the economic and social impacts of respiratory diseases on organizations. The focus is on identifying preventive measures in organizations whose implementation is intended to prevent the spread of these diseases in individual workplaces. The objective of the article is a comprehensive literary survey with a specific emphasis on the economic and social ramifications of respiratory diseases on organizations and possible measures that can eliminate or at least mitigate these impacts. As part of the methodology, a four-stage search of academic texts for the actual research is conducted based on the research question. The...

Význam obrázku jako součásti popisu produktu při rozhodování spotřebitelů za přítomnosti návnad

Radka Kubalová

Acta academica karviniensia 2023, 23(1):32-41 | DOI: 10.25142/aak.2023.003  

According to the previous research about consumer behaviour, adding a decoy option to a choice set often increases the individual’s preference for one option over the other original option. The literature discusses the information format as one of the moderating factors with qualitative and pictorial information possibly weakening the decoy effect. To test this, this contribution uses the washing machine scenario of decoy effect previously examined where the decoy effect was found to not influence the consumer behaviour. In this paper, the experimental conditions were broadened when it comes to the image format accompanying the alternative description...

Role her v profesionálním vzdělávání ve videoherním průmyslu

Monika Marecka, Piotr Marecki, Marcin Olma

Acta academica karviniensia 2023, 23(1):42-53 | DOI: 10.25142/aak.2023.004  

The paper highlights the idea of using game design principles to enhance learning experiences for the younger generation. With the increasing popularity of games, traditional methods of learning are becoming less effective and less engaging. To address this issue, we propose an interactive guide to the world of games that incorporates game design mechanisms to motivate and activate young learners. Specifically, the authors focus on the GameDev industry and subsequently present professional paths in a modern and interesting way. By leveraging the elements that make games appealing, individuals can be encouraged to acquire knowledge while having fun....

Vliv sentimentu na finanční rozhodování domácností

Yuliya Petrenko, Matej Boór

Acta academica karviniensia 2023, 23(1):54-68 | DOI: 10.25142/aak.2023.005  

The paper investigates the households’ sentiment concerning financial decision making based on the micro data from the third wave of the Household Finance and Consumption Survey (HFCS) held in Slovakia in 2017. The aim of the research is to examine the sentiment of Slovak households using HFCS micro data and its impact on household’s financial decision making. According to previous research, we assume that positive sentiment increases stock market participation. For the purpose of the research, we created a Sentiment index based on the survey data concerning economic expectations and life satisfaction, as well as Portfolio index based on...

Financování sociální a solidární ekonomiky ve Francii: pravidlo 90/10

Jan Pokorný

Acta academica karviniensia 2023, 23(1):69-80 | DOI: 10.25142/aak.2023.006  

Social and solidarity economics (SSE) is discussed issue currently in countries of West Europe, where its roots can be found. The topic of this paper is the financing of the SSE in France, where is created a financial system called 90/10 rule, where 5-10 % of assets must be invested in SSE. The aim of the paper is to describe and evaluate the French rule of the 90/10 financial mechanism in relation to the SSE. This paper is used literature review, method of analysis, and synthesis. Mandatory financing means a new financial resource for the SSE and its development. On the other hand, the mechanism restricts private choice about investment allocation...

Dôležitosť motivačných faktorov v slovenských podnikoch

Lukáš Smerek, Veronika Bódiová

Acta academica karviniensia 2023, 23(1):81-93 | DOI: 10.25142/aak.2023.007  

The object of investigation in this article are motivational factors or benefits that Slovak companies offer to their employees. The aim of the contribution is to find out what benefits employers offer to motivate their employees and whether they are effective from the employees' point of view. The intention is to find out the differences in the perception of the importance of benefits between genders and age categories of employees. The main data collection method used is a sociological survey in the form of a questionnaire survey, in which 263 employees of Slovak companies participated. The results are evaluated using descriptive statistics, Mann-Whitney...

Fragmentácia a konsolidačná reforma na Slovensku

Rastislav Solej

Acta academica karviniensia 2023, 23(1):94-105 | DOI: 10.25142/aak.2023.008  

Local government reform is a long-standing topic that appears in regular four-year election cycles. In general, the systems of connecting municipalities are presented in the form of voluntary - bottom-up approach or central - top-down approach. The aim of this paper is to assess the views of mayors elected in the 8th election cycle on merging current municipalities and consolidation reform. On a sample of 448 mayors across Slovakia, we focused on the impact of current events and views on the feasibility of measures that would lead to the consolidation of the number and more efficient self-government in Slovakia. The results of the research indicate...

Výzvy podnikového řízení ve fázi krize

Jarmila Duháček Šebestová, Šárka Čemerková, Joanna Dzieńdziora

Acta academica karviniensia 2023, 23(1):106-117 | DOI: 10.25142/aak.2023.009  

Thanks to the Covid-19 epidemic, the last two years have been full of changes for entrepreneurs. Managing and measuring business performance is important for businesses because it allows them to identify the potential of the business and determine its strength in the market environment, as demonstrated by the current situation in the Covid-19 pandemic. The purpose of this article is to present the results of the response of entrepreneurs to the situation in Covid-19 based on primary research in 295 companies in the Czech Republic in relationship to strategic goals and business environment evaluation. The results showed that these entrepreneurs wanted...

Velikost a ziskovost podniků v České republice v návaznosti na řízení pracovního kapitálu

Markéta Šeligová

Acta academica karviniensia 2023, 23(1):118-132 | DOI: 10.25142/aak.2023.010  

The article is focused on the size and profitability of companies in the Czech Republic in relation to working capital management. The aim of the article is to find out whether and to what extent working capital and working capital management influence the size of companies and the profitability of companies operating in the manufacturing industry and the wholesale and retail sector. The generalized method of moments (GMM method) will be used to determine the goal of the article. Annual data for the period 2008 to 2021 of companies operating according to the CZ-NACE classification in the manufacturing industry and the retail and wholesale trade sectors...

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