Acta academica karviniensia 2018, 18(3):27-40 | DOI: 10.25142/aak.2018.018

THE EFFECTS OF STRUCTURAL EMPOWERMENT ON CORPORATE REPUTATION AND ORGANIZATIONAL IDENTIFICATION

Hüseyin Erkul, Pelin Kanten, Gülten Gümüştekin
Canakkale Onsekiz Mart University, Faculty of Political Sciences, Turkey

This study aims to investigate the effects of structural empowerment on corporate reputation and the mediating role of organizational identification. Within the literature, studies suggest that some organizational factors improve employees' perception of corporate reputation levels. Therefore, structural empowerment and organizational identification are considered as predictors' of corporate reputation levels of employees in scope of the study. For the purpose of the research, the data which were collected from 178 administrative staff in Canakkale Onsekiz Mart University by the survey method were analyzed by using hierarchical regression analysis. The results of study revealed that all dimensions of structural empowerment such as participatory decision-making environment, accountable and supportive environment and facilitative environment have positive and significant effects on employees' perception of corporate reputation levels. Besides, it was also found out that organizational identification has positive and significant effect on the perception of employees' corporate reputation levels. In addition, organizational identification has a mediating role in the relationship between structural empowerment dimensions and perception levels of employees' corporate reputation.

Keywords: administrative staff, corporate reputation, organizational identification, structural empowerment
JEL classification: D23, J20, M20

Received: August 7, 2018; Revised: August 22, 2018; Accepted: September 19, 2018; Published: September 30, 2018  Show citation

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Erkul H, Kanten P, Gümüştekin G. THE EFFECTS OF STRUCTURAL EMPOWERMENT ON CORPORATE REPUTATION AND ORGANIZATIONAL IDENTIFICATION. Acta academica karviniensia. 2018;18(3):27-40. doi: 10.25142/aak.2018.018.
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