Acta academica karviniensia, 2021 (vol. 21), issue 2

CZECH CONSUMER ON THE LUXURY SKINCARE COSMETICS MARKET

Dorota Anderlová

Acta academica karviniensia 2021, 21(2):5-16 | DOI: 10.25142/aak.2021.008  

The article aims to discover consumer preferences concerning luxury skincare products by applying the multivariate statistical method, a conjoint analysis. The main aim is to identify the significant attributes of products influencing consumer behaviour in terms of purchase, use, motivation, and a general approach to the luxury skincare product segment on the Czech market. The main sources for primary data are questionnaire surveys and in-depth interviews with representatives of companies operating in this sector. According to the initial analysis, four of the most significant attributes were determined that apply to consumer behaviour within this...

IMPACTS OF COVID-19 ON TOURISM EMPLOYMENT

Milena Botlíková, Josef Botlík

Acta academica karviniensia 2021, 21(2):17-24 | DOI: 10.25142/aak.2021.009  

Tourism is based primarily on tourist flows. The current Covid-19 pandemic, which brings isolation and closure of regions, is an obstacle to its development. According to the professional public, the most affected sector is tourism. The decline in tourism represents a loss for companies, state budget revenues, and an employment decline. Governments' efforts to eliminate redundancies through various support packages have not stopped the increase in redundancies. A more extended period of restraint leads to a rise in unemployment; if the economy does not relax, unemployment growth in the tourism sector can be expected to accelerate.

ATTITUDES OF CZECHS TOWARDS SPAS DURING THE COVID-19 PANDEMIC

Petr Janeček, Dagmar Jakubíková

Acta academica karviniensia 2021, 21(2):25-35 | DOI: 10.25142/aak.2021.010  

The spa industry is historically a very important part of the Czech economy. It is very deeply connected to a healthy system, but also to the tourism industry. No matter where the spa is included, it needs to be seen as a very important part of the region. There are many changes in the spa industry during the COVID-19 pandemic. Most of the spas were very deeply influenced by economic problems connected to the pandemic. Customers' opinions and attitudes were also changed. Paper deals with the opinion of Czechs on spa in connection to pandemic COVID-19. Presented results come from socio-economic research conducted on 1012 Czech respondents aged 18+....

CULTURAL DIFFERENCES AS A KEY DETERMINANT OF TOURIST LOYALTY PERCEPTION

Andrea Králiková, Kateřina Ryglová

Acta academica karviniensia 2021, 21(2):36-53 | DOI: 10.25142/aak.2021.011  

As a result of the current COVID-19 situation, tourist loyalty is a crucial predominator in maintaining the position in the global tourism market. Nevertheless, a number of factors play a significant role in shaping tourists' loyalty, however, only a few studies focus on the tourists' cultural differences. Therefore, this paper examines their impact on the tourist loyalty perception in the Czech Republic context among American, Russian, and Finnish tourists. For the American and Finnish respondents, cultural monuments played the biggest role. Contrarily, food quality and safety were the most important factors for the Russian respondents. However, regardless...

LEANNESS LEVEL OF MANUFACTURING COMPANIES - A SURVEY ON LEAN MANUFACTURING IMPLEMENTATION

Michal Medonos

Acta academica karviniensia 2021, 21(2):54-65 | DOI: 10.25142/aak.2021.012  

Lean manufacturing is a well-known methodology to optimize company processes towards the increase of company performance. Despite the fact its benefits were confirmed over many years, the rate of successful implementations is questionable. This article focuses on an evaluation of the leanness level given by a level of implementation of lean manufacturing methodology in manufacturing companies. It brings results gained from the survey made in the production companies related to the Czech Republic. The survey focused on an evaluation of the use of basic lean manufacturing tools. Based on acquired data, the leanness level of the companies was calculated....

HOW DO SELECTED DETERMINANTS AFFECT FINANCIAL STRUCTURE IN MANUFACTURING INDUSTRY IN SELECTED COUNTRIES OF CENTRAL AND EASTERN EUROPE

Petra Růčková, Nicole Škuláňová

Acta academica karviniensia 2021, 21(2):66-83 | DOI: 10.25142/aak.2021.013  

The topic of financial or capital structure is one of the very important components of corporate finance, as a wrong adjustment of the ratio of own and external sources of financing can lead a company to bankruptcy. This research expands knowledge in the field of manufacturing industry for eight selected economies of Central and Eastern Europe during the years 2009–2018. A total of 92,504 companies are examined. In addition, companies are divided according to size into medium and large. The aim of the research is to find out whether profitability, liquidity, asset structure, non-debt tax shield, GDP, interest rate has an effect on the amount...

WELLNESS PROCESS ACCORDING TO LIFESTYLE AS A SOCIAL CHALLENGE ON THE EXAMPLE OF SELECTED UNIVERSITY STUDENTS

Dagmar Svobodová

Acta academica karviniensia 2021, 21(2):84-95 | DOI: 10.25142/aak.2021.014  

The aim of the article is to frame the wellness process of selected university students of the Silesian University in Opava, School of Business Administration in Karviná for the academic year 2019/2020 according to their lifestyle. The theoretical basis of the article is the wellness concept of Travis and Ryan with energy sources combined with active and passive lifestyles. The research methodology implements a quantitative approach to framework analysis in a research study. From the point of view of the SWOT analysis, the results of the study interpret the frameworks of the wellness lifestyle of selected university students according to gender. They...

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Acta academica karviniensia

Acta academica karviniensia 2021, 21(2):96