Acta academica karviniensia, 2017 (vol. 17), issue 2
RESULTS OF PILOT INVESTIGATION OF STRATEGIC MARKETING MANAGEMENT AT HIGH SCHOOLS
Martina Colledani
Acta academica karviniensia 2017, 17(2):5-16 | DOI: 10.25142/aak.2017.009 
The article focuses on strategic marketing management in high schools and generalizes the results of previous investigations. Strategic management focuses primarily on long-term planning organization, which is a long-planned process that leads to the goal defined by the organization. The competitive environment is considered the main factor formulating the vision, mission and strategic goals of the organization. This deliberate and purposeful activity, led by the organization's competitive environment, possesses a much greater chance of survival, but also for success. Unfortunately, in the Czech Republic high school system is not a competitive environment...
IS THERE A WAY TO MAKE GOODWILL A MORE SUITABLE SUBJECT OF THE COMPANY DECISION-MAKING?
David Čevela
Acta academica karviniensia 2017, 17(2):17-25 | DOI: 10.25142/aak.2017.010
The paper examines goodwill as a potential subject of management decision-making. It begins with a premise that although goodwill can be of a very high value it is often kept in books without much interest of a company management. This reflects the fact that goodwill emerges as a result of past events and is therefore in only a very limited way useful for company management, which is mostly concerned with a company's future rather than the past. The paper therefore identifies primary (i.e. internally generated) goodwill as a better subject of management than the secondary (i.e. purchased) goodwill. It introduces possible method of its valuation and...
ENTRY TO PROBLEMATICS OF TECHNOLOGY SUPPORT AND PATENTING IN DEVELOPING EU COUNTRIES
Marek Jemala, Ľubomír Jemala
Acta academica karviniensia 2017, 17(2):26-39 | DOI: 10.25142/aak.2017.011
This study complements our long-term systemic research so as to promote technological innovation in the EU countries. The main research goal of this study is to examine technological innovation in the developing EU countries and to identify positive and negative technology innovation-related processes. In terms of the methodology of this research, as the main method was chosen Patent analysis of the WIPO database (1980-2014), which we perform in a long term. The patent data were analyzed, verified and summarized for the purposes of this study and subsequently completed by Bibliometric analysis of the technological innovation activities in these countries...
CREATION OF PROMOTIONAL MATERIALS IN TRAVEL AGENCIES WITH FOCUS ON MODERN TOOLS OF MARKETING COMMUNICATION
Lena Malačka, Martin Přibyl, Milan Křápek
Acta academica karviniensia 2017, 17(2):40-49 | DOI: 10.25142/aak.2017.012
The article is looking for a suitable statistical model that would conclusively answered the question, how are travel agencies and vendor-agencies created promotional materials. Responses to this question were obtained using advanced statistical methods. The authors faced the problem of how suitable model, which would have an adequate audit trail, choose. Linear regression with artificial transformation was elected which included the partial indicators of the size of offices and agencies. Using this variable, then the question of whether there is a linear relationship between who form the materials and sizes of office.
FISCAL INCENTIVES FOR RESEARCH AND DEVELOPMENT AND TAX SUBSIDY IN SELECTED EU COUNTRIES
Irena Szarowská
Acta academica karviniensia 2017, 17(2):50-61 | DOI: 10.25142/aak.2017.013
This article focuses on the fiscal incentives for research and development (R&D) in 20 selected EU countries. Although the single market is one of the preconditions of the EU functioning, the market for innovation and R&D within which fiscal incentives operate is very heterogeneous. The article's aim is to compare fiscal incentives and the generosity of tax incentives using the method of B-index (Warda 2001) and tax subsidy rates. Within the EU, only Germany, Finland and Estonia do not currently have a tax policy aimed directly at stimulating R&D. The results indicate the existence of substantial differences in provided incentives - from...
THE RELATIONSHIP BETWEEN SELECTED FINANCIAL INDICATORS AND LIQUIDITY OF COMPANIES IN SELECTED SECTOR IN THE CZECH REPUBLIC
Markéta Šeligová
Acta academica karviniensia 2017, 17(2):62-72 | DOI: 10.25142/aak.2017.014
The aim of this paper is to determine the impact of the selected financial indicators on liquidity of companies in selected sectors in the Czech Republic from 2000 to 2015. With the purpose to fulfill the aim, we examine existence and character of relationship between selected financial indicators (debt equity ratio, return on equity, share of fixed assets to total assets, share of earnings before interest and taxes to total assets) and liquidity of the companies in sectors such as mining and quarrying, manufacturing, construction, service sector and energy sector. The existence of relationship between financial indicators and liquidity of companies...
USING OF P/E AND P/BV INDICATORS BY BUILDING A STOCK PORTFOLIO
Martin Širůček, Martin Surovec
Acta academica karviniensia 2017, 17(2):73-87 | DOI: 10.25142/aak.2017.015
Presented paper is dealing with using selected fundamental indicators by building a stock portfolio. Analysis is focused on using P/E and P/BV indicators by building a stock portfolio from stocks listed on Prague Stock Exchange. The aim of this paper is answer on question, if stocks with lower P/E and/or P/BV bring investor higher return than stocks with higher values of these indicators or not. The usability of indicators was confirmed by our findings. Another conclusion of this paper is finding that stocks with lower P/E and/or P/BV exceeded benchmark represented by index PX-TR. Observed time period was from 2004 till 2014. Selected period was also...
DEVELOPMENTAL ASPECTS OF THE FORMATION OF THE COMMON AGRICULTURAL POLICY OF THE EU IN THE CONTEXT OF ITS INDIVIDUAL REFORMS
Ivana Kravčáková Vozárová, Monika Daňová
Acta academica karviniensia 2017, 17(2):88-99 | DOI: 10.25142/aak.2017.016
The Common Agricultural Policy has a major impact on the development of the agricultural sector in the countries of the European Union because this sector is significantly regulated in comparison with the sector of industry or services. A considerable part of the professional community deals with the question how the agricultural sector reacts to such form of regulation. The paper provides a more comprehensive synthesis of knowledge about the formation and development of the Common Agricultural Policy in order to create a comprehensive overview of the theoretical formation of this policy from the perspective of domestic and foreign authors.
List of Reviewers
Acta academica karviniensia 2017, 17(2):100