Acta academica karviniensia, 2019 (vol. 19), issue 2

DETERMINANTS OF SUSTAINABLE INNOVATION MANAGEMENT IN LARGE COMPANIES

Andrea Cebáková

Acta academica karviniensia 2019, 19(2):5-14 | DOI: 10.25142/aak.2019.010  

The paper aims to form a useful tool for evaluation of sustainable innovation process in large manufacturing company. Several studies proved positive correlation between innovation and increased performance of companies and since large companies have the advantage of wide-range activities which opens new possibilities to innovate, they became driving force in innovation field. The main determinants of successful innovation are established based on literature research and used to create a questionnaire for the purpose of the examination of innovation management in selected company. Research suggests that main determinants need to be managed jointly...

COMPARISON OF AGILE AND TRADITIONAL PROJECT MANAGEMENT: SIMULATION OF PROCESS MODELS

Nils Engelhardt

Acta academica karviniensia 2019, 19(2):15-27 | DOI: 10.25142/aak.2019.011  

There are various process models for the successful implementation of product development projects. In addition to traditional project management - mostly represented by the waterfall or V model - methods of agile project management, e.g. Scrum, are increasingly in use. In the literature, the different approaches have already been described in detail. Here, an attempt is made to compare both process models by means of a simulation. This paper describes the implementation in a simulation model by using the software Matlab/Simulink®. The different approaches are modelled in a way that their effects on the project result can be statistically evaluated....

BUILDING COMPETITIVE ADVANTAGE THROUGH CUSTOMER EXPERIENCE MANAGEMENT

David Havíř

Acta academica karviniensia 2019, 19(2):28-41 | DOI: 10.25142/aak.2019.012  

The aim of this paper is to explore and analyze interdependence of marketing trend customer experience, value creation and perception and price sensitivity as potential building blocks for differentiation. This paper is based on the collection and analysis of both primary and secondary data. The primary data were acquired from service providers and through an online questionnaire on customer experience, perceived value, and price in the city transportation realm. The secondary data were obtained through thorough the research of Web of Knowledge-indexed scientific articles from the years 2015–2018 on these topics. The analysis of the secondary...

CUSTOMER RELATIONSHIP MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES OF THE MORAVIAN-SILESIAN REGION: QUALITATIVE RESEARCH

Adéla Chromčáková, Halina Starzyczná

Acta academica karviniensia 2019, 19(2):42-54 | DOI: 10.25142/aak.2019.013  

Customer relationship management (CRM) is in the centre of attention of companies of any size and it is applied in different areas of national economy. In the School of Business Administration in Karviná the CRM research is being carried out since 2005 under a grant and other projects. The objective of this article is to introduce partial results of the latest research carried out especially under “Student Grant Competition” (2017-2019) or under the project of long-term sustainability OP VK (2014-2019). The particular objective of this contribution is to introduce brief conclusions of the interviews we had with representatives of small...

COMPETITIVENESS OF COMPANIES EXPRESSED BY THE RELATIONSHIP BETWEEN THE STRUCTURE OF FUNDING SOURCES AND THE LIQUIDITY OF COMPANIES IN THE VISEGRAD GROUP COUNTRIES

Markéta Šeligová

Acta academica karviniensia 2019, 19(2):55-67 | DOI: 10.25142/aak.2019.014  

The aim of this paper is to determine the effect of the structure of funding sources on liquidity of companies in energy sector in the Visegrad group from 2006 to 2015. With the purpose to fulfill the aim, we examine existence and character of relationship between the structure of funding sources (debt equity ratio, equity ratio, return on equity, return on assets and fixed assets to total assets) and liquidity of the companies in energy sector in Visegrad group. The existence of relationship between the structure of funding sources and liquidity of companies is tested by correlation analysis and generalized method of moments (GMM). The results show...

THE ROLE OF GENDER IN THE EVALUATION OF MANAGEMENT EDUCATION AND ITS DEVELOPMENT AT BUSINESS UNIVERSITY IN THE CZECH REPUBLIC

Lucie Vnoučková, Hana Urbancová, Helena Smolová

Acta academica karviniensia 2019, 19(2):68-78 | DOI: 10.25142/aak.2019.015  

This paper examines the impact of students’ gender on management education evaluation. The paper aims to test and identify the influence of gender in higher education on selected factors impacting evaluation of management education by university students and to evaluate its development. The areas of influence have been analysed using characteristics of evaluation of management lessons, teachers and subjects. Data for this primary research was gathered using a questionnaire survey administered to business university students in the period between 2015 to 2018. Results show that the number of higher educated women is increasing and their evaluation...

List of Reviewers

Acta academica karviniensia

Acta academica karviniensia 2019, 19(2):79