I21 - Analysis of EducationReturn

With the continuously evolving communication technologies followed by improvements in the educational process, this paper aims to identify the development trends of communication channels and tools used by students during their study. For this purpose, a longitudinal study was designed and the surveys were carried out in 2013, 2015 and 2017. The main contribution lies in the description and identification of trends, including the recommendations on improving the quality and efficiency of the educational process regarding the choice of suitable communication channel. The results showed that the trends are represented by the increasing importance of social networks and the demand to integrate multiple communication channels into one service. The necessity to provide more educational resources through mobile applications was also found, especially in the context of learning management systems.

This article aims to discuss the main aspects that play a pivotal role in the issue of the introduction of e-learning in corporate training. The paper focuses on the economic issue of the introduction of e-learning in enterprise education system. The second main section is devoted to the efficiency of e-learning and presents the results of the experiment carried out, which compared the effectiveness of e-learning with traditional teaching in the acquisition of basic management skills. On the basis of the present analysis it is not possible to say that e-learning is always a good tool for the education of employees. But there are mentioned criteria and tools that can help you decide.

The article focuses on integration of a new subject Academic writing into the curriculum of School of Business Administration in Karviná. The aim of the paper is to analyse the present status of diploma project supervision, point at the main imperfections in academic writing on BA level, and to suggest improvements. Based on the inquiries, recorded during the seminars the difficulties affecting final projects writing are presented. The paper also presents our evaluation questionnaire research results carried out after the Academic Writing pilot course. The research, except the pilot course evaluation, has brought numerous stimuli for further improvement in the course content, instruction, and organisation. The stimuli are to be integrated in the new modified version of the Academic Writing course.

The paper aims to investigate how students as (future) teachers of English view the study of pragmatics and its role in language education, and whether they are ready to adopt a pragmatic awareness approach in their own teaching. The author has analysed students' suggestions about how to use in their teaching the theoretical knowledge and practical skills they have acquired in the Pragmatics course, with special regard to productive and receptive language skills, and the communicative language competences, i.e. the linguistic, sociolinguistic and pragmatic competences, as recognized by Trim (2005) within the Common European Framework of Reference for Languages, since the balance between productive and receptive language skills on the one hand and the mastering of the communicative language competences on the other are regarded as indispensable components of the learning and teaching process.