L1 - Market Structure, Firm Strategy, and Market PerformanceReturn

Technology analysis (TA) should help provide incentives for systematic and purposeful innovation of technological processes, technological infrastructure and an integrated technology enterprise system. TA is to some extent also a macro-discipline, because of the need of analysts for wider cooperation with environment for more comprehensive results, wider accepted technology, and improvement of efficiency of Technology management (TM). Technology radar as a possible first step of systematic TA processes is the specific instrument for enhancing technology business intelligence capabilities, especially as regards to the better use of future market opportunities. One of the most important part of TA is becoming so-called Future-oriented technology analysis that is aimed at exploring the potential of technological opportunities and risks, strengths and weaknesses of the technology, as well as raising awareness and anticipation of TM or consensus-building for corporate technology planning. This study has primarily a methodological character and deals with the partial specification of TA processes and connections, with the need to build Technology radar in a company, and with the increased use of patent TA. The methodology is based on the analysis of scientific literature, several case studies and partial Patent analysis of the European Patent Office statistics.