L81 - Retail and Wholesale Trade; e-CommerceReturn

This paper focuses on the use of artificial intelligence for the development and management of e-commerce on the PrestaShop platform. This work aims to explore the potential of AI-generated prompts to improve e-commerce development by comparing the outputs of two leading AI tools. The work uses an experimental methodology that involves experimenting with prompts within these tools. Furthermore, an analysis of the outputs reveals significant differences in the performances of the examined tools, providing key insights into their strengths and weaknesses. The conclusions of this work have practical implications for developers and e-commerce managers who seek to leverage AI to optimize operations and enhance user experience. Finally, the paper summarizes the main findings and provides recommendations for developers and e-commerce managers on how to use AI in their creation and subsequent management effectively.

Horizontal integration is currently an opportunity to increase the performance of organizations. While being possible with various entities, it is typical for retail stores and companies that provide paid logistics services. The literature deals with the benefits of horizontal integration and barriers to implementation. So far, however, it has not addressed the results of horizontal integration, i.e. perception of their advantages and disadvantages after the integration process. The paper expands the theoretical knowledge in the field of disadvantages of implemented horizontal integration. It presents the results of primary quantitative research carried out in 142 retail stores. Managers of integrated stores consider the limited influence on the type and breadth of the assortment sold as well as on the setting of prices, margins, and the need to adhere to a uniform visual style of the store to be the biggest disadvantage. Managers of independent stores do not perceive the problem of limiting the influence on the type and breadth of the assortment sold so significantly, but much more significantly than managers of integrated stores, they see the disadvantage in the lower quality of delivered goods, limited influence on the distribution of created financial resources and distortion of market information.

One of the most prominent features of the contemporary retail-trade in Slovakia is imminently its concentration and changing structure of the retail network where small stores and self-service stores were replaced by large-scale business formats like supermarkets, hypermarkets and discount stores. In the scope of the retail-trade, the localization decision making is very important since a mistake in the decision and a following inconvenient location of the retail unit leads mainly to serious trade difficulties and subsequently to the crash of the store. The evaluation of the development of retail networks in regions of the Slovak Republic was realized on the basis of selected indicators of the localization and the concentration. Based on the analysis of the concentration and the localization of the retail network in regions of the Slovak Republic conducted, it can be stated that the Bratislava region demonstrates a significant dominance in the monitored period.