Z13 - Economic Sociology; Economic Anthropology; Language; Social and Economic StratificationReturn

The article deals with a research investigation focused on marketing communication. Within this research investigation, the article focuses on the sub-dimensions of marketing communication with respect to cultural aspects. The subject of the research, which was carried out in the period 2018, are advertising spots for Czech beer brands Pilsner Urquell, Staropramen and Radegast. In our research investigation, we rely on theoretical backgrounds in the field of branding, connotation and cultural stereotypes. The methodology of the research is based on a qualitative approach to the issue under study, taking into account the linguistic and extra-linguistic components of selected advertisements of the Pilsner Urquell, Staropramen and Radegast brands. On this basis, we try to show the creation of cultural stereotypes, which are crucial for the creation of a brand image in the context of communication with consumers. In our research investigation, we take into account the method of analysis, synthesis and description. The output of the investigation is a set of stereotypes typical for addressing the Czech consumer.

This paper aims to determine how to motivate selected students of the Silesian University in Opava, School of Business Administration in Karviná (SU OPF) for the academic year 2020/2021 to develop critical thinking and how to form their factual and value opinions. The theoretical background lies in critical thinking in terms of growth linker, and competence. The methodology used is based on a case study approach to the inventory of ideas and content analysis of respondents’ personal opinions. The discussion interprets the effects and criteria for evaluating respondents value opinions and own substantive to implement rational decisions according to the SU OPF study program. The conclusion presents a model and method to develop critical thinking for selected university students and recommends using the Institute of the before second opinion.

The aim of the article is to frame the wellness process of selected university students of the Silesian University in Opava, School of Business Administration in Karviná for the academic year 2019/2020 according to their lifestyle. The theoretical basis of the article is the wellness concept of Travis and Ryan with energy sources combined with active and passive lifestyles. The research methodology implements a quantitative approach to framework analysis in a research study. From the point of view of the SWOT analysis, the results of the study interpret the frameworks of the wellness lifestyle of selected university students according to gender. They present the framing of the wellness process as feedback on the progress in the sustainability of the wellness lifestyle of selected university students as a future social challenge.

The goal of the article, to conceptualize the personal communication of a sample of millennials based on their type of communication strategy. It describes the article’s theoretical foundation, Berne’s communication interconnected with Silsbee’s concept of presence. Research methodology presents the mixed research strategy for this gender, implemented as a research pilot case study, and presents the empirical data on assertive presence that was acquired through a questionnaire survey. The results describe of a non-hierarchical cluster analysis from the angle of levels of personal preference for assertive presence in communication among a sample of millennials at Silesian University School of Business Administration (SU SBA) in Karviná studying towards gender in the 2018/2019 school year. They present differing personal communication styles that the selected millennials can apply within self-confident communication strategies.

The aim of this work is to provide a conceptualization and comparison of Belbin’s group roles for selected university students with the archetypes for their group culture. Its first chapter describes Belbin’s concept of the workgroup and the typology for Belbin’s group roles. The second chapter introduces the methodology of a case study performed using structured focus groups at Silesian University’s School of Business Administration in the 2017/2018 academic year and its empirical data specification methods. The third chapter compares and interprets the outputs of this case study that examines role profiles in the group culture models of selected university students based on their type of study program. The conclusion analyzes and confirms the usefulness of university students’ acts of self-reflection and critical thinking for the formation of specific archetypes within what previous studies have termed group culture.

Mobbing, terror and psycho terror are a kind of behavior which can be observed in labor law-related relations and which stress the ethics of organizations. The aim of the work is to discover a current situation and employees' awareness of mobbing. Social and economic incidences are investigated by analysis of literature, internet resources, fora and laws. In the Czech Republic, the direct or indirect experience of people with mobbing was mapped by the help of a questionnaire survey. The research confirmed that 33 % of respondents are directly involved in mobbing, 63 % know somebody in this situation. In the profit business, the mobbing is so often like in the non-profit sector. 32 % of the victims leave work because of mobbing and in this way, the fluctuation of employees is rising up, affecting the economy of company or the organization in a negative way.

The paper provides survey on the typical situation in present globalized world, where a great number of population lives in surplus economies. Life conditions as well as living standards have significantly increased in comparison with the past even in the most backward regions. The question to be responded, however is, whether material abundance shares appropriate feelings of happiness and content in people's lives. We propose some interesting standpoints of professionals from different scientific branches. At the end we submit our own approach to the role of happiness in modern globlized societies.

During last decade is become concept of corporate culture important and popular topic as a source of competitive advantage. Following paper is focused on short theoretical analysis and definition of corporate culture term; main elements of organizational culture and importance of values in organizational culture. Within the context of existence advantages of positive corporate culture and organizational culture elements, are presented first survey's results between Czech firms. Research shows importance of organizational values, which are in comparison with mains attributes of entrepreneurship environment indicate interesting findings and conclusions.