Acta academica karviniensia, 2012 (vol. 12), issue 1
E-LOGISTICS - ASPECTS OF FUNCTIONING
Ryszard Barcik, Marcin Jakubiec
Acta academica karviniensia 2012, 12(1):5-12 | DOI: 10.25142/aak.2012.001 
In the background of changing situation on local and global markets of delivery and sales companies more often use the Internet tools, letting realization of electronic transactions with partners in supply chain. Changes in management of supply chain happen with development of clients' needs and technological possibilities of cooperating partners. Globalization of economic companies' cooperation (e.g. in delivery, production and distribution processes), technological growth and innovative manners of economic activity, as well as stronger competition and shorter products life cycles on markets have caused pressure on changes of dimensions of supply...
VÝVOJ PROCESU ZÍSKÁVÁNÍ PRACOVNÍKŮ V PODNICÍCH
Petra Bauerová
Acta academica karviniensia 2012, 12(1):13-20 | DOI: 10.25142/aak.2012.002
The methodology of the staff recruitment is an important area which has passed through the major development in the labour market. The selection of suitable workers has its strategic importance for the long term success and competitiveness of the organization. In the first part the article deals with the theoretical base of the staff recruitment. The research work is focused on the research in the area of the staff recruitment and the analysis of changes which were implemented in this field.
VYSOKO©KOLSKÁ ODBORNOST VERSUS PO®ADAVKY TRHU NA KVALITU EDUKACE
Oldřich Berka, Pavla Sýkorová, Emanuel ©ustek
Acta academica karviniensia 2012, 12(1):21-35 | DOI: 10.25142/aak.2012.003
The team of this study authors analyses the relations between the work and education from the middle of the 20th century (the 50s) and try to find out (define) wether or to which extent the market requirements are an important criterium of the higher school quality. It is a depth probe into the development of these relations and as a result it identifies 3 periods of these relations: (1) reduction of the social inequality among the higher schools students(till the end of the 60s); (2) fundamentals discords between work (employees) and education going through (during the 70s-80s); (3) establishing the market priorities: the education takes over the...
AKO BY« ©«ASTNÝM NAPRIEK EKONOMICKÉMU BLAHOBYTU
Mária Bláhová
Acta academica karviniensia 2012, 12(1):36-48 | DOI: 10.25142/aak.2012.004
The paper provides survey on the typical situation in present globalized world, where a great number of population lives in surplus economies. Life conditions as well as living standards have significantly increased in comparison with the past even in the most backward regions. The question to be responded, however is, whether material abundance shares appropriate feelings of happiness and content in people's lives. We propose some interesting standpoints of professionals from different scientific branches. At the end we submit our own approach to the role of happiness in modern globlized societies.
BANKOVNÍ RIZIKA JAKO DETERMINANTY ČISTÉ ÚROKOVÉ MAR®E V BANKOVNÍM SEKTORU ČESKÉ REPUBLIKY
Marek Dohnal
Acta academica karviniensia 2012, 12(1):49-59 | DOI: 10.25142/aak.2012.005
The article explores the influence of the selected banking risks on the net interest margin (NIM) of banks in the Czech banking sector. The study estimates potential impact of credit, liquidity, interest and capital risks on the net interest margin. The analysis is carried out with the annual panel data of the Czech Republic banks in the period from 2000 to 2009. Panel regression with fixed effects was used as a key method. From the results of empirical tests it is obvious that the selected risks are not significant determinants of the net interest margin. The estimations acknowledge that the growth of the capital risk causes increase in the net interest...
TVORBA BÁZE ZNALOSTÍ V EXPERTNÍM SYSTÉMU NEST PRO POSOUZENÍ MÍRY ©TÍHLOSTI VÝROBY
Radim Dolák
Acta academica karviniensia 2012, 12(1):60-68 | DOI: 10.25142/aak.2012.006
This article deals with the creation of knowledge base in Expert System NEST, which is classified into the group of empty Expert Systems. It will be mention area of Expert Systems, including advantages and disadvantages of these systems. It also indicated their possible use. This is followed by a description of the Expert System NEST and its possibilities of knowledge representation method for creating a knowledge base. The practical part of this paper is focused on creating knowledge base in Expert System NEST for assessing the Lean Manufacturing. This section provides examples of creating a knowledge base for assessing the implementation of the principles...
REALIZACE A VNÍMÁNÍ DŮLE®ITOSTI AKTIVIT SOCIÁLNÍHO PILÍŘE KONCEPTU CSR V ČESKÝCH PODNICÍCH
Zdenka Hofbruckerová
Acta academica karviniensia 2012, 12(1):69-79 | DOI: 10.25142/aak.2012.007
The author focuses on the concept of the social pillar of corporate social responsibility. The main aim of this paper is to analyze the approach to the business activities relating to the enforcement of the social pillar of corporate social responsibility. The social pillar of the corporate social responsibility can affect to internal environment and to external environmental of the organization. The part of the analysis is perception of the importance of activities by employees.
TECHNOLOGICKÁ ANALÝZA AKO KĄUČOVÝ ELEMENT INTERGOVANÉHO MANA®MENTU TECHNOLÓGIÍ
Marek Jemala
Acta academica karviniensia 2012, 12(1):80-92 | DOI: 10.25142/aak.2012.008
Technology analysis (TA) should help provide incentives for systematic and purposeful innovation of technological processes, technological infrastructure and an integrated technology enterprise system. TA is to some extent also a macro-discipline, because of the need of analysts for wider cooperation with environment for more comprehensive results, wider accepted technology, and improvement of efficiency of Technology management (TM). Technology radar as a possible first step of systematic TA processes is the specific instrument for enhancing technology business intelligence capabilities, especially as regards to the better use of future market opportunities....
METODOLOGIE TVORBY NÁRODNÍHO REKLAMNÍHO STYLU
Eva Kazíková
Acta academica karviniensia 2012, 12(1):93-100 | DOI: 10.25142/aak.2012.009
This text shows a methodological approach for creating national advertising style which is very important for aiming advertising campaigns in non-domestic regions. This approach is based on a numbers of many researches which have been realized and published. First phase is focuses on identifying of cultural dimensions by professor Hofstede and Schwartze. After that is necessary to identify communication context of advertisements in specific region and apply in it the most significant cultural dimensions. We can create specific national advertising style based on these principals.
POROVNÁNÍ PŘESNOSTI MODELOVÁNÍ VÝNOSŮ PORTFOLIA PRO RŮZNÁ OBDOBÍ NA TRHU
Aleą Kresta
Acta academica karviniensia 2012, 12(1):101-114 | DOI: 10.25142/aak.2012.010
The article is focused on the portfolio returns modelling, to be specific on the estimation of VaR as a portfolio risk measure. The goal of the article is to discover, how the characteristics of a market evolution influence the accuracy of VaR estimation of the internationally diversified portfolio of stock indices. Returns of portfolio are modelled by NIG model coupled together by Student copula function. The VaR estimation is back tested in different periods. The volatility of returns in each considered period evolves differently. The accuracy of VaR estimation is measured on the basis of the number of observed exceptions and its comparison to expected...
VYU®ITÍ MATEMATICKÝCH METOD V EKONOMII NA PŘÍKLADU PROBLÉMŮ NEJMÉNĚ ROZVINUTÝCH ZEMÍ
Ingrid Majerová
Acta academica karviniensia 2012, 12(1):115-127 | DOI: 10.25142/aak.2012.011
The paper aims at the use of mathematical methods in economics, namely the game theory application in international relations. The possibility of applying the above-mentioned groups of games in trade policy and international economics is analyzed, emphasizing the group of the Least Developed Countries that are unable to reap the benefits of international trade due to inadequate knowledge of trade issues. The method of game tree and matrix were used in this analysis.
AUDIT IN THE DOMINANT ENTERPRISE ON THE MARKET - THE EXAMPLE OF POLISH POST
Artur Piaszczyk
Acta academica karviniensia 2012, 12(1):128-136 | DOI: 10.25142/aak.2012.012
The purpose of this paper is to present and analyze the role and responsibilities of the audit in the dominant enterprise in the market of postal services. To achieve the target, it discussed two major issues: EU regulations on competition policy and the audit in the Polish Post Office - the dominant enterprise in the market for postal services in Poland.
KATALÓG CESTOVNEJ KANCELÁRIE - JEHO TVORBA A DISTRIBÚCIA
Kristína Pompurová
Acta academica karviniensia 2012, 12(1):137-147 | DOI: 10.25142/aak.2012.013
The Brochure is a basic communication, presentation and promotional tour operator's tool. In order to fulfill its functions, tour operators have to pay an adequate attention to it production (creative design, printing) and distribution. This is a difficult process (organizationally, financially), which consists of several stages and often involving external organizations. The aim of the article is also to examine the production and distribution of brochures in selected Slovak tour operators and confront it with the theory.
PRAGMATIC AWARENESS IN TEACHER EDUCATION
Renata Povolná
Acta academica karviniensia 2012, 12(1):148-158 | DOI: 10.25142/aak.2012.014
The paper aims to investigate how students as (future) teachers of English view the study of pragmatics and its role in language education, and whether they are ready to adopt a pragmatic awareness approach in their own teaching. The author has analysed students' suggestions about how to use in their teaching the theoretical knowledge and practical skills they have acquired in the Pragmatics course, with special regard to productive and receptive language skills, and the communicative language competences, i.e. the linguistic, sociolinguistic and pragmatic competences, as recognized by Trim (2005) within the Common European Framework of Reference for...
BĚLOHLÁVEK, A. J. Ochrana spotřebitelů v rozhodčím řízení
Alena Pauličková
Acta academica karviniensia 2012, 12(1):159-162 | DOI: 10.25142/aak.2012.015
MIRDALA, R. Menové kurzy v krajinách strednej Európy
Daniel Stavárek
Acta academica karviniensia 2012, 12(1):163-164 | DOI: 10.25142/aak.2012.016
List of Reviewers
Acta academica karviniensia 2012, 12(1):165-167