Acta academica karviniensia 2011, 11(2):66-76 | DOI: 10.25142/aak.2011.023

ANALYSIS OF THE ATTITUDES OF CZECH ENTREPRENEURS ON ISSUES OF ELECTRIC VEHICLES' UTILIZATION IN MORAVIAN-SILESIAN REGION

Eva Chlebišová, Jana Kyzeková
Ing. Eva Chlebišová, Ing. Jana Kyzeková, Ph.D. studentky, Marketing and Business Department, Faculty of Economy, VŠB-Technical University of Ostrava, Sokolská 33, 702 00 Ostrava, eva.chlebisova.st@vsb.cz

Current automobile industry is coming through the fast rise and the growing amount of vehicles producing exhaust gases is increasing pollution in city centres. One possibility to protect the urban environment is to use vehicles with electric engines, which do not emit pollution and noise. Thanks to modern sophisticated technologies current electric vehicles are comparable with common vehicles with combustion engines. In this paper, we discuss possibilities and limitations of diffusion and utilization of the electric vehicles and attitudes of entrepreneurs to the usage of electric vehicles for company purposes. The input data were gained during the study held in 2010 in Moravian-Silesian Region.

Keywords: environment, marketing of innovations, electric vehicles, green marketing, organisational buying, marketing communications
JEL classification: M3

Published: June 30, 2011  Show citation

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Chlebišová E, Kyzeková J. ANALYSIS OF THE ATTITUDES OF CZECH ENTREPRENEURS ON ISSUES OF ELECTRIC VEHICLES' UTILIZATION IN MORAVIAN-SILESIAN REGION. Acta academica karviniensia. 2011;11(2):66-76. doi: 10.25142/aak.2011.023.
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