Acta academica karviniensia 2012, 12(4):91-97 | DOI: 10.25142/aak.2012.061
MARKETING PODNIKU V DOBĚ KRIZE
- Doc. Dr. Ing. Miroslav Merenda, Docent Katedra marketingu a obchodu, Ekonomická fakulta, VŠB-TU Ostrava, Sokolská 33, Tel.: 59 732 2134, miroslav.merenda@vsb.cz
Article deal with marketing company at the time crisis. Competitive advantage ave restraint. Intent on consumer is yet major than in time favourable. Maintainance strong brands stays one of the best way how limit hazard company and zefektivnit his achievement.The aim marketing is to sell with permanent profit, which is an expression of social recognition of productive and business activities of each entrepreneur. Business can be successful only if customers are satisfied and thein purchases are repeated.
Keywords: marketing, economic crisis, consumer, market research, demand, konsultant firm, resurgence, effect, gain
JEL classification: M31
Published: December 30, 2012 Show citation
References
- KOTLER, P.; WONG, V.; SAUNDERS, J.; ARMSTRONG, G. Modern marketing. 4. vyd. Praha: Grada Publishing, 2007. 1041 s. ISBN 978-80-247-1545-2.
- VYSEKALOV, J. a MIKE, J. Image a firemn identita. 1. vyd. Grada Publishing, 2009. 192 s. ISBN 978-80-2790-5.
- QUELCH, J. A.; JOCZ, K. E. How to Marketin a Downturn, Harvard Business Review, duben 2009.
- KOTLER, P.; JAIN, D. C.; MAESINCEE, S. Marketing v pohybu.1. vyd. Praha: Management Press, 2007. 171 s. ISBN 978-80-7261-161-4.
- VATKOV, M. Marketing slueb efektivn a modern. 1. vyd. Praha: Grada Publishing, 2008. 232 s. ISBN 978-80-247-2721-9.
- BOUKOV, J. Zklady marketingu. 3. vyd. Praha: Vysok kola ekonomick, 2008. 220 s. ISBN 978-80-245-1169-6.
- BURE, I. Marketing pro firmu. 1. vyd. Praha: Management Press, 1995. 143 s. ISBN 80-85603-89-6.