Acta academica karviniensia, 2018 (vol. 18), issue 3
QUALITATIVE CHARACTERISTICS OF SMALL AND MEDIUM-SIZED ENTERPRISES AND REGIONAL DEVELOPMENT
Soňa Čapková, Adriana Kluchová
Acta academica karviniensia 2018, 18(3):5-14 | DOI: 10.25142/aak.2018.016 
Endogenous concepts of regional development are currently being enforced in the regional policy of the state. This fact is reflected in the specific attention given to small and medium-sized. Therefore, we have assumed differences in the qualitative characteristics of small and medium-sized enterprises in underdeveloped and developed regions, as well as the presence of a relationship between the level of a region's development and the qualitative characteristics of small and medium-sized enterprises. To identify the qualitative characteristics of small and medium-sized enterprises in underdeveloped and developed regions, we applied a two-step cluster...
ROLE OF INTERCULTURAL TRAINING IN A PROCESS OF HUMAN RESOURCE INTERNATIONALIZATION
Renata Čuhlová, Muhammad Ismail Yar
Acta academica karviniensia 2018, 18(3):15-26 | DOI: 10.25142/aak.2018.017
The paper demonstrates the importance of intercultural training as a part of expatriation process with the aim to easily adapt in international assignment. Based on review of available training approaches, the research to obtain empirical data was conducted. The experience of a sample of 164 Czech expatriates from the multinational company in the Czech Republic was investigated via questionnaires regardless their host location. Findings illustrate the current practices and highlight weaknesses of their preparation process, such as insufficient timing of preparation, including accompanying families and overall accessibility to the training tools.
THE EFFECTS OF STRUCTURAL EMPOWERMENT ON CORPORATE REPUTATION AND ORGANIZATIONAL IDENTIFICATION
Hüseyin Erkul, Pelin Kanten, Gülten Gümüştekin
Acta academica karviniensia 2018, 18(3):27-40 | DOI: 10.25142/aak.2018.018
This study aims to investigate the effects of structural empowerment on corporate reputation and the mediating role of organizational identification. Within the literature, studies suggest that some organizational factors improve employees' perception of corporate reputation levels. Therefore, structural empowerment and organizational identification are considered as predictors' of corporate reputation levels of employees in scope of the study. For the purpose of the research, the data which were collected from 178 administrative staff in Canakkale Onsekiz Mart University by the survey method were analyzed by using hierarchical regression analysis....
MODIFIED STEINER-WEBER PROBLEM WITH ADDITIONAL RESTRICTIVE CONDITIONS
Josef Koą»álek, Pavla Ko»átková Stránská
Acta academica karviniensia 2018, 18(3):41-49 | DOI: 10.25142/aak.2018.019
Smartcities are, among other things, well-known for solving optimization problems. One of the problems could be an optimal location of a central warehouse, which supplies branches. The branches are not the same; they naturally have a different location and a volume of traffic. The central warehouse must be situated in the area within the optimal distance that allows for minimal transportation costs. It can happen that the optimal solution to the abovementioned problem lies in a prohibited area such as forests, military areas. This paper deals with the problem of an optimal location of the central warehouse that must not lie in the prohibited area....
ANALYSIS OF THE INTERNET COMMUNICATION MEASURES USED BY ACCOMODATION FACILITIES IN THE CZECH REPUBLIC
Jitka Novotová
Acta academica karviniensia 2018, 18(3):50-61 | DOI: 10.25142/aak.2018.020
This article is about the accommodation capacities implementation progress regarding their use of on-line communication measures. The tested businesses are from the North Bohemian region. A questionnaire based survey was done with the sample of 342 accommodation facilities. The results show that the average number of on-line communication tools being used in an accommodation capacity is 5,5. It was found out that hotels use the highest number of on-line communication tools and that there is a correlation between the number of communication tools, which are used, and the facility capacity. In the next part the research focused on social media. The contemporary...
EVALUATION OF FINANCIAL STABILITY AND HEALTH OF MUNICIPALITIES
Irena Szarowská, Ingrid Majerová, Jarmila ©ebestová, Marian Lebiedzik, Radim Dolák
Acta academica karviniensia 2018, 18(3):62-76 | DOI: 10.25142/aak.2018.022
Financial stability of municipalities is an important aspect for long-term sustainable development and disproportionate debt can generate risks for their standard functioning. Although there are many methodologies for assessing the financial stability and health of municipalities, they are usually based on central government needs and are not used for financial management and planning. The aim of the article is to develop a set of indicators for assessing financial stability and health for needs of municipalities by using publicly available information. The selected indicators highlight two basic assumptions important for short and long-term budget...
THE IMPORTANCE OF BLOG IN MARKETING COMMUNICATION
Milena ©imonidesová, Petra Gundová
Acta academica karviniensia 2018, 18(3):77-87 | DOI: 10.25142/aak.2018.021
The new technologies are offering new opportunities and challenges to the companies in marketing communication. Blogs are powerful tools of marketing communication and their proliferation has attracted substantial attention from marketing practitioners (academics as well as marketing managers). The companies have been encouraged to turn their attention from traditional marketing tools to social media, particularly blogs, because they can reach a large audience of existing and potential clients. The aim of this article is to find out if blog could be effective tool of marketing communication. For the purpose of the survey, method of questioning (questionnaire...
List of Reviewers
Acta academica karviniensia 2018, 18(3):88