Acta academica karviniensia, 2021 (vol. 21), issue 1

HOME OFFICE OPPORTUNITIES IN SME’S IN BACK OFFICE

Michał Barański, Gábor Mélypataki, Zoltán Musinszki, Katalin Lipták

Acta academica karviniensia 2021, 21(1):5-14 | DOI: 10.25142/aak.2021.001  

Recent times have shown that we need to address issues such as electronic communication related to home office and telecommuting. In many places, the physical workplace has been transformed into a back office-type organizational unit. Exchange of information between an employee working in a home office or teleworking and the back office. In our study below, we examined how the exchange of information between the individual units can be implemented in Hungary and Poland. In this study, we examine the legal and economic framework. We examined the relationship between digitization and SMEs through job advertisements and a questionnaire survey. The focus...

ONLINE GROCERY SHOPPING IS A PRIVILEGE OF MILLENNIAL CUSTOMERS. STILL TRUTH IN COVID-19 PANDEMIC?

Radka Bauerová

Acta academica karviniensia 2021, 21(1):15-28 | DOI: 10.25142/aak.2021.002  

There has been a significant acceleration in the online grocery market due to the outbreak of the Covid-19 pandemic. This situational factor has accelerated the acceptance of grocery purchases in this way, but the question remains whether it also had an impact on the structure of customers buying grocery online. For a long time, online grocery shopping (OGS) has been the privilege of millennials, who like to shop online in all product categories. However, this paper also focuses on other generations and their development in consumer behaviour. The aim of the paper is to find out how Covid-19 influenced the proportion of selected generations of customers...

THE EMERGENCE OF A HOLISTIC MARKETING CONCEPT IN THE MARKET ORIENTATION CONSTRUCT - VALIDATION OF A NEW MEASUREMENT TOOL

Bence Kovács, Zoltán Szakály, Enikő Kontor

Acta academica karviniensia 2021, 21(1):29-41 | DOI: 10.25142/aak.2021.003  

The current study examines the most modern approach of the marketing concept, the so-called holistic marketing concept in small and medium-sized Hungarian enterprises in the food industry. The study attempts to match the holistic marketing concept to the construction of market orientation. The most widely accepted approaches of market orientation (behavioural and cultural) derive from the marketing concept, and they identify how the organisation tries to adopt the marketing concept during its operation. The research is based on a questionnaire survey of 150 companies. To examine the validity of the scale, the following calculations were performed: ...

CREATING THE CRISIS MANAGEMENT SYSTEM IN SMALL ORGANISATIONS – TOPICS

Marie Mikušová

Acta academica karviniensia 2021, 21(1):42-55 | DOI: 10.25142/aak.2021.004  

In this article simple and understandable framework for the creation of the crisis management system is presented. When creating framework two premises were respected - crisis management is seen as a system and as a process. Mind map in which substantial causal relation were captured is default for framework creating. Framework is prepared to engage a sequence of individual steps, the reason for their implementation, dates and responsible person/team. Presented framework is a tool for the practice of managers, especially those of small organisations. It has been successfully applied in several small organisations.

INNOVATIVE MANAGEMENT MODELS, EXAMPLES OF THREE COMPANIES

Ludmila Mládková

Acta academica karviniensia 2021, 21(1):56-66 | DOI: 10.25142/aak.2021.005  

In today's volatile environment, organizations have to address three new trends: they must be able to respond quickly to technological changes and increased information flows, they face the growth of knowledge work, and call for personal meaning. Some organizations try to achieve this with innovative management models. The management model is the way how managers execute their work in an organization. The paper focuses on three different innovative management models (W. L. Gore & Associates, Zappos, and Spotify). The paper introduces them, discusses their similarities, and explores whether organizations use their models successfully or no.

ANALYSIS OF THE USE OF MUNICIPAL PROPERTY IN SLOVAKIA

Lucia Rožová

Acta academica karviniensia 2021, 21(1):67-80 | DOI: 10.25142/aak.2021.006  

The key goal of the paper is a comparative analysis of the use of general assets through selected benchmarking indicators. The term benchmarking is derived from the English word “benchmark”, which can be translated as: standard, comparative point or benchmark. Therefore, the city that achieved the best value in the given indicator will be referred to by this name in the article. The object of the research is all Slovak district cities divided into size categories according to the number of inhabitants and the observed period is defined as five years, limited to the years 2014-2018. An essential part of the paper is also the final ranking...

SOIL SEALING IN INDIVIDUAL NUTS 3 REGIONS IN THE CZECH REPUBLIC

Jaroslav Škrabal

Acta academica karviniensia 2021, 21(1):81-99 | DOI: 10.25142/aak.2021.007  

The use of an agricultural land in the Czech Republic is one of the increasingly topical topics. In recent years, an agricultural land in the country has been steadily declining and becoming a valuable natural resource. In recent years, agricultural land has given way mainly to construction activities, most often to the construction of development projects on the outskirts of larger towns and the construction of new economic entities. In this case, we are talking about inefficient land use, because in the case of suburbanization, the land is stopped on greenfields. A possible solution is to find the effective use of abandoned buildings and areas in...

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Acta academica karviniensia

Acta academica karviniensia 2021, 21(1):100