Acta academica karviniensia 2021, 21(2):25-35 | DOI: 10.25142/aak.2021.010

ATTITUDES OF CZECHS TOWARDS SPAS DURING THE COVID-19 PANDEMIC

Petr Janeček, Dagmar Jakubíková

Západočeská univerzita v Plzni, Fakulta ekonomická, Univerzitní 22, 301 00 Plzeň

The spa industry is historically a very important part of the Czech economy. It is very deeply connected to a healthy system, but also to the tourism industry. No matter where the spa is included, it needs to be seen as a very important part of the region. There are many changes in the spa industry during the COVID-19 pandemic. Most of the spas were very deeply influenced by economic problems connected to the pandemic. Customers' opinions and attitudes were also changed. Paper deals with the opinion of Czechs on spa in connection to pandemic COVID-19. Presented results come from socio-economic research conducted on 1012 Czech respondents aged 18+. The goals of the research are to gain the opinions of Czechs on spas; their willingness to visit them; and to gain the impact of pandemic COVID-19 on their willingness to stay in the spa. Czechs see spas like places for recovering from diseases and places for old people. 16 % of respondents see spas as an ideal method for recovering from COVID-19 diseas. Spa looks like quite expensive product. Spa industry need to work on its image as a product for all – for the sick and the healthy people.

Keywords: customer attitudes, pandemic COVID-19, spa, spa perception.

JEL classification: L83, M31

Received: June 22, 2021; Revised: September 11, 2021; Accepted: November 3, 2021; Published: November 8, 2021  Show citation