Acta academica karviniensia 2011, 11(4):56-68 | DOI: 10.25142/aak.2011.072

SYSTÉM STRATEGICKÉHO POZOROVANIA VO VZ«AHU K FAKTOROM EXTERNÉHO PROSTREDIA A PODNIKOVEJ STRATÉGII

Lucia Demjanová1, ©tefan Čarnický2
1 Ing. Lucia Demjanová, PhD., Odborná asistentka Katedra manaľmentu, Podnikovohospodárska fakulta v Koąiciach, Ekonomická univerzita v Bratislave, Tajovského 13, 041 30 Koąice, lucia.demjanova@euke.sk
2 Doc. Ing. ©tefan Čarnický, PhD., Docent Katedra manaľmentu, Podnikovohospodárska fakulta v Koąiciach, Ekonomická univerzita v Bratislave, Tajovského 13, 041 30 Koąice, stefan.carnicky@euke.sk

The aim of this paper was to model the relationship between the external environment, the system of strategic observation and the corporate strategy on a research sample of small and medium businesses in the field of building and construction industry operating in the area of East Slovakia. We created a model in the form of a diagram, in which we succeeded in confirming the existence of the following relationships:
- Between the perceived significance of factors of macro-environment and the external micro-environment and the form of the applied system of strategic observation,
- Between the perceived rate of instability (dynamics) of the factors of macro-environment and of the external micro-environment and the form of the applied system of strategic observation,
- Between the form of the applied system of strategic observation and the form of expressing the strategy.
We could not test our theoretical model by the method of modeling structural equations (SEM - Structural Equation Modeling) because of not fulfilled preconditions for this method, but we applied the method CHAID, the result of which was a model in the form of a decision making tree, which in the long run confirmed the correctness of the theoretical model which we formulated.

Keywords: strategic management, strategy, business environment, strategic scanning system, monitoring of business environment
JEL classification: M10, M15

Published: December 30, 2011  Show citation

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Demjanová L, Čarnický ©. SYSTÉM STRATEGICKÉHO POZOROVANIA VO VZ«AHU K FAKTOROM EXTERNÉHO PROSTREDIA A PODNIKOVEJ STRATÉGII. Acta academica karviniensia. 2011;11(4):56-68. doi: 10.25142/aak.2011.072.
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