Acta academica karviniensia 2012, 12(2):43-52 | DOI: 10.25142/aak.2012.021

THE INFORMATION SOURCES FOR THE COMPANY DECISION MAKING PROCESS BY BUYING NEW COMPANY VEHICLES WITH REGARD TO ELECTRIC VEHICLES

Eva Chlebišová1, Jana Kyzeková2
1 Ing. Eva Chlebišová, Ph.D. student, Marketing and Business Department, Faculty of Economy, VŠB-Technical University of Ostrava, Sokolská 33, 702 00 Ostrava, eva.chlebisova.st@vsb.cz
2 Ing. Jana Kyzeková, Ph.D. student, Marketing and Business Department, Faculty of Economy, VŠB-Technical University of Ostrava, Sokolská 33, 702 00 Ostrava, jana.kyzekova.st@vsb.cz

The current period is characterized by an exceptionally high increase in production and use of cars, increase of gas consumption and significant changes of climatic conditions. One of the possible ways of solutions, not only environmental but also economic problems, is utilization of electric-powered cars. The enlargement of the electric vehicles use as a new and untested technology market is necessary to be supported by marketing activities. This article offers a model of marketing communication to promote the expansion of electric cars to organizations, based on the marketing research, which was held in the Czech Republic in 2010. The main objective of the article is to specify and analyze information sources and marketing communication tools, which are used by organizational decision making process by vehicle purchase and identify proper tools to promote usage of electric vehicles in organizations.

Keywords: Marketing communication, marketing communication tools, business-to-business marketing, organisational buying behaviour, electric vehicles
JEL classification: M31

Published: June 30, 2012  Show citation

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Chlebišová E, Kyzeková J. THE INFORMATION SOURCES FOR THE COMPANY DECISION MAKING PROCESS BY BUYING NEW COMPANY VEHICLES WITH REGARD TO ELECTRIC VEHICLES. Acta academica karviniensia. 2012;12(2):43-52. doi: 10.25142/aak.2012.021.
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