Acta academica karviniensia 2012, 12(2):106-112 | DOI: 10.25142/aak.2012.027

EKONOMICKÉ ZHODNOCENÍ PROVOZU WEBOVÝCH APLIKACÍ

Petr Rozehnal
Ing. Petr Rozehnal, Ph.D., Odborný asistent Katedra aplikované informatiky, VŠB-TUO, Ekonomická fakulta, Sokolská třída 33, Ostrava 1, 701 21, petr.rozehnal@vsb.cz

The paper is devoted to questions of economic evaluation of website running. Suitable bases for rational examination of actual state and possible development are essential for decision making within further development. Possibilities of quantification of contributions and expenses resulting from web running are discussed. Hereat contributions assessment is fundamental, especially with consideration of non-transaction profits. Majority of methods are namely limited to assessment of contributions resulting from realized transactions (executed sales typically). Aspect of expenses is also briefly mentioned at the close.

Keywords: Web application, web pages, benefits, costs, evaluation, web analytics, measurement
JEL classification: C58, M15, M19

Published: June 30, 2012  Show citation

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Rozehnal P. EKONOMICKÉ ZHODNOCENÍ PROVOZU WEBOVÝCH APLIKACÍ. Acta academica karviniensia. 2012;12(2):106-112. doi: 10.25142/aak.2012.027.
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