Acta academica karviniensia 2013, 13(2):125-134 | DOI: 10.25142/aak.2013.032

MODIFICATION OF THE CORPORATE SOCIAL RESPONSIBILITY CONCEPT IN THE CONTEXT OF UNIVERSITIES' SOCIAL RESPONSIBILITY

Liběna Tetřevová
Univerzita Pardubice, Fakulta chemicko-technologická, Studentská 95, 532 10 Pardubice, Email:Libena.Tetrevova@upce.cz

A potential opportunity for universities is application of the social responsibility concept. In the case of universities, the importance of this concept is, in view of their specific institutional character and mission, fundamental in comparison with the other types of economic entities. Therefore, it is necessary to develop the university social responsibility concept. And the basis can lie in the works from the area of corporate social responsibility. The article deals with the problems of modification of the corporate social responsibility concept in the context of the university social responsibility. It further develops the theoretical resources of corporate social responsibility and stakeholder theory. The basic resources of the university social responsibility are described and its key areas and activities are identified.

Keywords: corporate social responsibility, primary and secondary stakeholders, university, university social responsibility
JEL classification: A23, I29, L20, O12

Received: July 25, 2011; Accepted: April 16, 2013; Published: June 30, 2013  Show citation

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Tetřevová L. MODIFICATION OF THE CORPORATE SOCIAL RESPONSIBILITY CONCEPT IN THE CONTEXT OF UNIVERSITIES' SOCIAL RESPONSIBILITY. Acta academica karviniensia. 2013;13(2):125-134. doi: 10.25142/aak.2013.032.
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