Acta academica karviniensia 2013, 13(3):5-17 | DOI: 10.25142/aak.2013.038

INTERFUNCTIONAL COORDINATION FROM COMPANY FUNCTIONS POINT OF VIEW

Vladimír Bartošek1, Eva Tomášková2
1 Brno University of Technology, Faculty of Business and Management, Kolejní 2906/4, 612 00 Brno, Email:bartosek@fbm.vutbr.cz
2 Masaryk University, The Faculty of Law, Veveří 70, 611 80 Brno, Email:eva.tomaskova@law.muni.cz

The primary aim of this paper is to investigate the evolution of interfunctional coordination theory from the marketing and logistics point of view. The paper also discusses the key attributes of interfunctional coordination from the above mentioned perspectives in present network business environment. Special added value of the paper is in examining the interfunctional coordination via exploratory research from quantitative and qualitative points of view. The principles of external business environment complexity and internal collaboration built up new barriers of interfunctional coordination implementation. The paper identified source and parts of internal and external barriers of interfunctional coordination implementation. Finally is formulated recommendation how to understand external surroundings in relation to internal requirements of interfunctional coordination. At the end of the article is presented solution how to eliminate barriers of interfunctional coordination via application one of the methodologies of enterprise engineering and integration.

Keywords: collaboration, interfunctional coordination, marketing, supply chain management
JEL classification: M11, M31

Received: June 25, 2012; Accepted: June 19, 2013; Published: September 30, 2013  Show citation

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Bartošek V, Tomášková E. INTERFUNCTIONAL COORDINATION FROM COMPANY FUNCTIONS POINT OF VIEW. Acta academica karviniensia. 2013;13(3):5-17. doi: 10.25142/aak.2013.038.
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