Acta academica karviniensia 2017, 17(3):70-82 | DOI: 10.25142/aak.2017.023

FACTORS OF DESTINATION QUALITY FROM THE POINT OF VIEW OF SERVICE PROVIDERS

Šárka Stojarová1, Kateřina Ryglová2, Ida Rašovská3, Andrea Králíková4
1 Mendelova univerzita v Brně, Provozně ekonomická fakulta, Zemědělská 5,613 00 Brno, Email:sarka@mendelu.cz
2 Mendelova univerzita v Brně, Provozně ekonomická fakulta, Zemědělská 5,613 00 Brno, Email: katerina.ryglova@mendelu.cz
3 Mendelova univerzita v Brně, Provozně ekonomická fakulta, Zemědělská 5,613 00 Brno, Email: ida.rasovska@mendelu.cz
4 Mendelova univerzita v Brně, Provozně ekonomická fakulta, Zemědělská 5,613 00 Brno, Email: xkraliko@node.mendelu.cz

The article is focused on the issue of the perception of the destination quality. Primary research has been concerned with the evaluation of individual quality factors by service providers distributed by sectors in tourism industry. According to the service providers, the most significant factors of destination quality are the sense of security, the quality of staff in tourism services, and natural attractions. On the other hand, the least important factor for the service providers was local transportation followed by additional infrastructure. Factors were rated depending on the type of service provider, the overall quality of the destination, and the destination management activity in the destination. The dependence of the assessment of the destination quality factors on the type of provider was demonstrated in 13 factors, the overall quality assessment of the destination for 10 factors and the destination management activities in the given destination for 6 factors out of a total of 19 factors examined. It is also pointed to differences in perceptions between service providers and visitors. The authors also refer to the dependence of the significance of the destination quality factors on the predominant form of tourism. The recommendations for providers and organizations of destination management are suggested.

Keywords: destination, destination quality factors, gap analysis, service provider's perception, service quality, tourism, visitor's perception
JEL classification: L83, L84, Z30, Z31, Z32

Received: July 10, 2017; Accepted: September 20, 2017; Published: September 30, 2017  Show citation

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Stojarová Š, Ryglová K, Rašovská I, Králíková A. FACTORS OF DESTINATION QUALITY FROM THE POINT OF VIEW OF SERVICE PROVIDERS. Acta academica karviniensia. 2017;17(3):70-82. doi: 10.25142/aak.2017.023.
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