Acta academica karviniensia 2024, 24(2):16-27 | DOI: 10.25142/aak.2024.008

The Influence of Sustainable Fashion on Consumer Behavior of People under 45

Petra Gundová, Viktória Volovská
Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta, Tajovského 10, 975 90 Banská Bystrica

Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and ever-growing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.

Keywords: customer behavior, fashion industry, people under 45 years old, Slovak sustainable fashion, sustainable fashion.
JEL classification: M31

Received: September 20, 2024; Revised: October 8, 2024; Accepted: February 5, 2025; Published: February 13, 2025  Show citation

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Gundová P, Volovská V. The Influence of Sustainable Fashion on Consumer Behavior of People under 45. Acta academica karviniensia. 2024;24(2):16-27. doi: 10.25142/aak.2024.008.
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