Acta academica karviniensia, 2013 (roč. 13), číslo 2
Strategické řízení ICT v podniku
Radim Dolák, Martin Miškus
Acta academica karviniensia 2013, 13(2):5-12 | DOI: 10.25142/aak.2013.019 
The article focuses on the strategic management of information and communication technologies (ICT), which have become a strategic factor in achieving business goals. The theoretical part focuses on the position of Informatics in business management, ICT management in the enterprise, the definition of strategies and information methodologies and models of modern business management science with a focus on the business management of Informatics under the ITIL methodology, including procedures for the introduction and overview of the main benefits. The practical part of the article further addresses the strategic management of ICT in an anonymous company...
Stereotypy spotřebitelského chování posluchačů různých hudebních žánrů
Marek Franěk
Acta academica karviniensia 2013, 13(2):13-23 | DOI: 10.25142/aak.2013.020
The paper investigated stereotypical images of consumer preferences among listeners of various musical genres. Undergraduate students (N = 132) were asked to rate food and beverage preferences of fans of classical music, jazz, pop, metal, techno, or rap. The results indicated the existence of clearly defined stereotypes of musical fans' consumer behavior. According to these stereotypical images there are large differences in food and beverage preferences among 'elite' music listeners (classical, jazz) and other music preference groups. Typically, the 'elite' music listeners prefer unusual and luxurious foods. Further, they have higher demands in the...
Regionální gastronomie jako nástroj cestovního ruchu
Taťána Karásková
Acta academica karviniensia 2013, 13(2):24-32 | DOI: 10.25142/aak.2013.021
In recent years gaining in importance and popularity of tourism with tasting of traditional products and culinary specialties of farmers in certified restaurants. Article discusses the issue of regional cuisine in the Czech Republic and the related tourism in order to know the regional gastronomy. It is based on a questionnaire survey among residents of tourist regions and deals with the analysis of tourists satisfied with local gastronomy products and services in certified restaurants and also evaluation of traffic in tourist destinations. The aim of this paper was to highlight the potential use of traditional gastronomic tourism regions in tourism.
Tvorba personální strategie a její implementace v organizaci XYZ
Lenka Kempová
Acta academica karviniensia 2013, 13(2):33-41 | DOI: 10.25142/aak.2013.022
This paper is focused on creation of personnel strategy and its implementation in organization XYZ. The personnel strategy must have a clear continuity on the startegy of the company. By this personnel strategy is further defined all the activities of the organization, which are connected with the human resources management. The first part is focused on demarcation of the basic concepts and approaches to define the personnel strategy, the second part describes the priorities of the organization XYZ management, starting points of the personnel strategy, its implementation and control mechanisms. In the conclusion, there are introduced some outputs of...
Online testy v jazykové výuce
Helena Neumannová
Acta academica karviniensia 2013, 13(2):42-46 | DOI: 10.25142/aak.2013.023
Training online can improve attainment and a deepening of knowledge of subject matters in all of the four skills (speaking, reading, writing, listening). Also, students are motivated to improving their knowledge. The format of the test and the possibility of a quick and precise evaluation is another advantage, making the online method attractive. The students of the Technical University Liberec can train another competence this way which is reading. The geographic position of the Liberec region and the existence of the Euro-region Neisse practically predestine the co-operation extending beyond the borders of the country. In this region, job offers...
Využití návrhového vzoru adaptér pro odstínění rozdílů v API objektových databází
Vítězslav Novák
Acta academica karviniensia 2013, 13(2):47-53 | DOI: 10.25142/aak.2013.024
Actual ERP systems use for data storage mainly relational databases, but in specific situations, particularly for modeling complex relationships can also use the object databases. These information systems are usually developed using object-oriented programming languages like C++, Java, C #, and it would seem natural that for the data storage they also use the object-oriented databases instead of the relational databases, thus dispensing with the need for mapping objects into relations. But this is not true especially because of two reasons. The first reason is historical and the resulting enormous widespread of the relational databases, which were...
Rozhodování manažera při uvolňování pracovníků z podniku
Josef Novotný, Pavel Duspiva
Acta academica karviniensia 2013, 13(2):54-61 | DOI: 10.25142/aak.2013.025
The article deals with a department of human resources management and it is a personnel work. Many managers have to make an unpleasant decision on layoffs. This is a difficult situation for providing a solution. Using the circles model, as described in the article, is suitable when deciding. The model is based on the use of an informal working group structure and determination of personal relationships among employees. The application of the model requires manager's good knowledge of his subordinates. Using the model helps to minimize conflict situations in the workplace, to eliminate negative effects on other workers and contributes to a better work...
Vnitřní faktory určující finanční výkonnost firem se zvláštním zřetelem na koncentraci vlastnictví
Chandrapala Pathirawasam
Acta academica karviniensia 2013, 13(2):62-72 | DOI: 10.25142/aak.2013.026
The purpose of this paper is to examine the impact of ownership concentration and other firm specific factors on company financial performance of 102 listed companies at Colombo Stock Exchange (CSE) over a two-year period from 2008 to 2009. The data are gathered through annual reports of respective companies. Both pooled and ordinary least square (OLS) regressions are used to analyze the data. Using ROA as the dependent variable, it is revealed that ownership concentration does not have a significant positive relationship with ROA. However, firm size, quick ratio and inventory having positive impact on ROA. But the debt ratio negatively relate with...
Vliv nákupního chování na trzích B2B na oceňování majetku
Martin Pernica, Helena Hanušová
Acta academica karviniensia 2013, 13(2):73-83 | DOI: 10.25142/aak.2013.027
The article presents the analysis of the shopping behaviour of customers on "business to business" markets. The aim of this article is to describe the influence of shopping behaviour of organisations on setting the price of assets. The article compares two surveys carried out in the period of three years (from 2009 to 2011). Another aim of this article is to provide criteria that influence purchasing behaviour of customers which, thus affect the pricing of assets. The research showed that for assessing the value of property, the most important aspects are in operational reliability and operating costs. Valuation of assets in Czech financial accounting...
Vyhodnocování podnikového vzdělávání s využitím modelu KIRKPATRICKS
Ivana Pituchová
Acta academica karviniensia 2013, 13(2):84-93 | DOI: 10.25142/aak.2013.028
The article is concerned with the evaluating corporate education. By means of the evaluation attend to interconnect education goals with corporate goals. Many enterprises do not occupy with evaluating corporate education on account of lack time or financial, material and human resources. Managers or senior executives who make decisions about corporate education and investments to corporate education do not have a realistic idea about it, how to evaluate the corporate education. In the article it will define the terms of the corporate education, evaluating education and with its connect advantages and disadvantages. In conclusion, the article will be...
Informovanost českých subjektů o vzniku povinné registrace k dani z přidané hodnoty
Šárka Sobotovičová
Acta academica karviniensia 2013, 13(2):94-102 | DOI: 10.25142/aak.2013.029
The realisation of the internal market, globalisation, deregulation and technology change have all combined to create enormous changes in the volume and pattern of trade in services. The proper functioning of the internal market requires the amendment of the common system of value added tax as regards the place of supply of services. These changes have a major impact on entrepreneurs who are not registered for value added tax. The article deals with the awareness of tax payers registration obligations arising in connection with providing and receiving cross border services. Awareness of respondents was examined in the survey. The hypotheses, which...
Je e-learning vhodným nástrojem firemního vzdělávání?
Marcela Sokolová
Acta academica karviniensia 2013, 13(2):103-115 | DOI: 10.25142/aak.2013.030
This article aims to discuss the main aspects that play a pivotal role in the issue of the introduction of e-learning in corporate training. The paper focuses on the economic issue of the introduction of e-learning in enterprise education system. The second main section is devoted to the efficiency of e-learning and presents the results of the experiment carried out, which compared the effectiveness of e-learning with traditional teaching in the acquisition of basic management skills. On the basis of the present analysis it is not possible to say that e-learning is always a good tool for the education of employees. But there are mentioned criteria...
Interní ratingový systém nebankovní finanční instituce - zhodnocení po třech letech
Martin Svítil
Acta academica karviniensia 2013, 13(2):116-124 | DOI: 10.25142/aak.2013.031
This article contains the result of a research, monitoring the rating system of one (non-bank) financial institution in years 2007 - 2009. The essence of the research is a probability of default based on the rating system compared with real figures of defaults. The result of the research illustrates, that the main problem of the rating system is its delay, especially at clients with double-entry bookkeeping. The rating of the most clients is based on two or more years old financial reports (statements). The elimination of this problem would be difficult, where one of the possible solutions is making ratings based on preliminary statements.
Modifikace konceptu společenské odpovědnosti firem v kontextu společenské odpovědnosti univerzit
Liběna Tetřevová
Acta academica karviniensia 2013, 13(2):125-134 | DOI: 10.25142/aak.2013.032
A potential opportunity for universities is application of the social responsibility concept. In the case of universities, the importance of this concept is, in view of their specific institutional character and mission, fundamental in comparison with the other types of economic entities. Therefore, it is necessary to develop the university social responsibility concept. And the basis can lie in the works from the area of corporate social responsibility. The article deals with the problems of modification of the corporate social responsibility concept in the context of the university social responsibility. It further develops the theoretical resources...
Analýza vlivu demografických faktorů na spokojenost zákazníků ve vybrané lékárně s využitím logistické regrese
Jana Valečková
Acta academica karviniensia 2013, 13(2):135-147 | DOI: 10.25142/aak.2013.033
Customer satisfaction is a prerequisite for gaining faithful customers and loyal customers, and to gain more market share subsequently. Customer's needs, desires and failures are detected by customer satisfaction measurement. Companies can respond to the needs and wishes by their tools. This paper deals with customer satisfaction in the pharmaceutical market. The main objective is to identify factors that influence customer satisfaction and quantify this effect. Demographic factors of the customer are included in the analysis. They are used a demographic factors such as gender customer, gender pharmacist, age and economic status. Logistic regression...
Národohospodárske dopady pri uplatňovaní spotrebnej dane z vína
Juraj Válek
Acta academica karviniensia 2013, 13(2):148-157 | DOI: 10.25142/aak.2013.034
The production and sale of domestic wines currently operates many adverse effects, we include the main importing cheap foreign wines, heavy distribution and execution through the chain, lack of national promotion and marketing and education of poor and education. In this paper we confront the theoretical approaches to the practice and made a comparative analysis examining the impact of the excise tax on wine development revenues to the state budget, consumption, domestic production and foreign trade balance. Theoretical basis for the taxation of consumption were sufficiently gathered representatives of classical economics. The issue is current and...
Přínos měření procesů v době ekonomické krize
Josef Veselý, Lenka Černohorská, Tomáš Kubala, Pavel Juřica
Acta academica karviniensia 2013, 13(2):158-168 | DOI: 10.25142/aak.2013.035
This article refers to application of process control focusing on process measuring. It also emphasizes process measuring as an important approach of managers' models as the model EFQM and the model according to international standard ISO 9001. The contribution deals with evaluation and interpretation of data obtained by research at companies especially from the field of engineering, building industry and electrotechnics. During the analysis is used the classification of companies applied metrics into groups - perspectives applied by the methodology BSC. Coherences are analyzed between forwardness of measurement of companies' processes and their influence...
Současná situace a budoucí trendy ve vybraném procesu z hlediska malýcha a středních podniků v Jihočeském kraji
Jaroslav Vrchota, Monika Březinová
Acta academica karviniensia 2013, 13(2):169-175 | DOI: 10.25142/aak.2013.036
Small and medium-sized enterprises play an important role in creating working opportunity and generally act as a factor of social stability and economic development. Currently, there are several views on how to classify small and medium-sized enterprises. It depends on what classification is used for. For research purposes of GAJU 068/2010/S, the enterprises have been divided according to the number of employs. The aim of this research is to characterize the main business processes which are small and medium-sized enterprises engaged in and specify the most important indicators provided. Partial results of this research are presented in this article...
Seznam recenzentů
Acta academica karviniensia 2013, 13(2):176-177